It’s been five years since New Zealand equity crowdfunding company Snowball Effect got the go ahead from the Financial Markets Authority to bring Kiwi founders and investors a new way to raise and invest capital in ambitious New Zealand business ventures.

Enabling the public to participate in the types of deals usually reserved for angel investors and those “in the know”, Snowball Effect has assisted nearly 50 companies at various stages of growth to raise over $55M, from 6000+ unique investors since it’s launch.

As with any new venture and market disrupter, Snowball Effect’s first five years has seen it’s share of wins, setbacks, detractors and headlines good and bad but with a resume of raises for increasingly well known brands including food and beverage, hi tech, finance, fashion and other investment funds it is clear their work to bring equity crowdfunding to the mainstream has provided a welcome new avenue for both capital seekers and investors alike.

Here, #nzentrepreneur editor Richard Liew speaks to Snowball Effect CEO and cofounder Simeon Burnett about their journey so far, advice for capital seeking founders and Snowball Effects plans to continue innovating in the NZ capital markets.

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