NEW ZEALAND'S ONLINE MAGAZINE FOR ENTREPRENEURS, STARTUPS AND SME BUSINESS BUILDERS
Articles and insights about sales and marketing in business and startups.
One of modern marketing’s biggest problems has just been solved with the launch of Kiwi startup, Thread. Backed by some of the country’s best-known brands, Thread promises to turn every marketing campaign, result and lesson into marketing intelligence on demand,…
Youโre a founder, ready to scale your sales and excited to hire your first salesperson. Before you hire that โwhite knightโ to save your sales pipeline, pause for just a moment. This is a familiar story. Busy founder carrying sales…
Part One in this series about fractional sales covers how fractional sales and business development work. Part Two outlines fractional business development as a go-to-market (GTM) strategy for small and medium enterprises (SMEs) โ from founder-led growth to scaling sales…
Want to grow sales without having to hire? Fractional sales is an excellent solution. WHAT is FRACTIONAL SALES? Fractional sales is a new term for hiring a part-time sales and business development contractor, instead of a permanent full-time person. The…
Itโs spring in New Zealand and Australia โ time to spring clean your sales pipeline (and home)! Clear out any deadwood to focus your energy on those deals most likely to become confirmed sales. Clean up your sales pipeline to…
Part two of this series explores seven ways to improve CRM adoption and deliver maximum value. Youโve got a new CRM to support sales success. Why wonโt your team use it? Part one of this series dealt with the practical…
Who: VistaPrint What: Small business marketing HQ: Victoria, Australia Who do you work with and what key challenges do you help them solve? VistaPrint is the print, design and marketing partner to millions of small businesses around the world. For…
Thereโs gold hiding in plain sight in your sales data and CRM (Customer Relationship Management system). Yet sales data is often neglected or forgotten. Or at best, lacking the care necessary to maximise every sales opportunity. Lack of care for…
For many SMEs, marketing begins and ends with social media and paid ads – but thereโs a better way to build trust and credibility. Public Relations or (PR) offers a cost-effective approach for New Zealand businesses to gain media exposure,…
Who: Magnify Consulting What: Sales โ strategy, CRM, outsourced, tradeshows NZ HQ: Wellington Who do you work with and what key challenges do you help them solve? At Magnify, we help founders of SMEs to grow a healthy sales pipeline…
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