Sales and Marketing
Market validation – when is enough, enough?
Market validation is annoying. Why are you wasting valuable time interviewing people about your proposed business?ย Time that could be spent […]
The Consumer Guarantees Act – your responsibilities
Did you know that you cannot contract out of the Consumer Guarantees Act? In New Zealand, theย Consumer Guarantees Act 1993 […]
The danger of discounting
Price pressure is a common reality of doing business and setting prices can drive an entrepreneur crazy. Not to mention […]
10 digital mistakes you’re probably making
The digital world is a new frontier to many and has rapidly changed the ways we do business. Strategies that […]
Don’t sell yourself a myth
For many entrepreneurs selling is the stuff of nightmares. But it may be because you’ve bought into some of the […]
How to increase website traffic and conversions
You may already know that 93 percent of New Zealanders will research their buying decisions online before making a purchasing […]
Want success?
Then learning this one skill is non-negotiable for entrepreneurs I ASKED ABOUT twenty business owners and CEOs to name the […]
Don’t miss NZ’s must attend event for online retailers
New Zealand’s premier event for online retailers: Online Retailer New Zealand is back in Auckland on October 22, 2015! According […]
Entrepreneurs: Whatโs on your customerโs mind?
The idea that entrepreneursย canย study humankind to gainย business insights is a powerfulย concept, and one with dozensย of implications around contentย marketing. Demographic dataย doesnโt […]
6 low cost marketing ideas for startups
Strategiesย to helpย win customersย without breaking the bank. Back in the late 90s, working as a marketing consultant, I would always hear […]