Articles

Join in person on Wednesday 18th March 2026 for Stripe Local: Auckland – an afternoon dedicated to trends shaping the next decade of commerce. Don’t miss out on this opportunity to explore what’s next in commerce and connect with Stripe’s payment experts. This is ideal if you need to optimise your payments or financial infrastructure […]

In the heart of the Waikato, a quiet revolution is brewing—not in a lab, but in the home of two founders who believe the future of food isn’t found in new additives. It is found in a better system. Vineet and Vibhah Shiriwastow, the duo behind Four Leaves Co Ltd, are transitioning from the high-pressure […]

Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is 100% committed to buying. Businesses lose sales to the competition when their message is too […]

Dcentrica Solutions is addressing a problem many digital agencies quietly absorb: hours of unplanned, manual, and unbilled work created by limited team-wide visibility into software maintenance, security vulnerabilities, and end-of-life risk after a project goes live. Founded in Wellington by veteran developer Russ Michell, Dcentrica Solutions has built Metaport, a product designed to automatically surface […]

Favour is changing how food brands understand recipe performance. Founded by Nick Gilbert, it captures the step most food companies never see: when inspiration turns into action. The free meal-planning app allows users to import recipes from almost anywhere—photos, screenshots, cookbooks, websites, social media, blogs—and convert them into a shoppable grocery list linked directly to […]

Part One in this series about fractional sales covers how fractional sales and business development work. Part Two outlines fractional business development as a go-to-market (GTM) strategy for small and medium enterprises (SMEs) – from founder-led growth to scaling sales revenue, and unpacks where to use fractional sales for best results. Founders of SMEs have […]

As businesses look ahead to 2026, many are focused on growth plans, new markets, or scaling their operations. What is often overlooked is whether their legal and operational foundations can actually support those ambitions. Decisions made years earlier, about structure, contracts, or data handling, can quietly limit progress or increase risk. When foundations are weak, […]

Want to grow sales without having to hire? Fractional sales is an excellent solution. WHAT is FRACTIONAL SALES? Fractional sales is a new term for hiring a part-time sales and business development contractor, instead of a permanent full-time person. The word ‘fractional’ has been increasing in awareness over the last five years or so in […]