Articles

Whatever you’re facing, there are smart sales strategies you can deploy to combat the recession, even on a low budget. Better still – some of these sales strategies are free (apart from your time!). ONE – GIVE CLIENTS SOMETHING VALUABLE Even if your budget didn’t stretch to Christmas gifts, you’ve still got something highly valuable […]

Who: Fabric Digital What: SEO, Web Design, Google Ads NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? We work with businesses across New Zealand and Australia, from local Auckland tradies to major household brands. Many clients come to us because their businesses can’t be found on […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founder: Kelly Norris Business: Trakk Assets Founded: 2019 HQ: Nelson Can you tell us a bit about your business? Trakk Assets is a cloud-based Asset Management Information System (AMIS) used to manage […]

Why bother with a website in the first place? Simply put, a website gives your business legitimacy and a space that you control. Unlike social media, where you’re confined to their rules and layout, your website is a place you can shape to reflect your brand. Plus, it makes you visible to people searching for […]

Who: Tomorrow What: Branding and Website Services NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? Tomorrow is a full service creative agency that specialises in helping businesses launch, scale or reposition through their brand and digital experiences. We work with the founders of startups to create […]

Starting a website? Congratulations! You’re setting up an invaluable digital space to connect with customers, showcase what you offer, and establish your brand. Your domain name — the address for your website — is a crucial first step. It’s like choosing the perfect business location, only online. Recent data by InternetNZ shows that 80% of […]

In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand. At a glance Founder: Emma Saunders Business: The Green Collective Founded: 2014 HQ: Nelson Can you tell us a bit about your business? Welcome to The Green Collective, your eco-warrior pals in sunny Nelson, New […]

A new way of enjoying one of Korea’s most popular beverages is now available in a ready-to-drink format, thanks to two young Auckland-based entrepreneurs. Ho Lee and Mark Callan launched their new product Jagiya Soju in September this year, and since rolling out their marketing campaign have already sold out of their first batch of […]