Articles

Could one social media post put your startup at risk? For many founders, social media is one of the fastest ways to build awareness, reach customers and grow a brand. But when you are moving quickly, it is easy to post, share, or approve content without checking the risks involved. A photo used without permission, […]

Watch/listen to the Interview: Richard Liew talks with Lucas Grossi, founder and organiser of the inaugural NZ Tech Expo happening on 18 September 2026 at Shed 10, Auckland, New Zealand. In this interview, we sit down with Lucas Grossi, the founder of the NZ Tech Expo, to discuss the newest event on New Zealand’s tech […]

Growing up in Wellington, Chris Crutchley and Nick Bartlett were sporting rivals long before they became global business partners. Today, the duo are the masterminds behind Wayfindr, a trailblazing fourth-party logistics (4PL) company that has quietly disrupted traditional international supply chain models from its base in Hong Kong. It is a classic story of Kiwi […]

Are you using AI to save time in your startup without checking what it could expose? For many founders, AI is already helping draft emails, contracts, policies and marketing content. It can speed up work, but it can also create risks that are easy to miss when you are moving quickly. If your team enters […]

The digital revolution has transformed the search for human connection into a seamless experience of swiping and matching, yet this convenience has often come at a significant cost to personal safety. While traditional dating platforms have mastered the art of the algorithm to pair potential partners, they have largely struggled to address the lack of […]

Who: RecruitNet Consulting Group What: Recruitment and Human Resource Services NZ HQ: Hamilton, Waikato Who do you work with and what key challenges do you help them solve? At RecruitNet, our expertise in talent recruitment means you can trust us to find the right person for the role. As a trusted recruitment partner, we work […]

Karrina Mountfort, an Auckland-based technology veteran with two decades of transformation experience, believes New Zealand is at a productivity crossroads and says if we do not act now to democratise AI literacy, we risk falling even further behind. For decades, New Zealand has relied on a unique brand of “Number 8 wire” ingenuity to punch […]

Who: James Sampson, CEO at FileInvite What: Document collection SaaS for lenders NZ HQ: Auckland Who do you work with and what key challenges do you help them solve? FileInvite works with financial services institutions globally — primarily commercial lenders, mortgage brokers, and banks & credit unions — who need to collect large volumes of […]

The Accelerator culminates in a live Showcase Night on 13 May, where each founder will pitch their venture to an audience of investors, industry leaders and innovation supporters. [Image supplied]

What would you do if a customer simply did not pay? For many startups, it is not something you plan for until it happens. Yet one unpaid invoice can quickly affect your cash flow and make it harder to pay your own expenses or keep your business moving. When payments are delayed and nothing is […]

As your startup grows, signing contracts becomes part of day-to-day operations. Whether it is with customers, suppliers, or partners, these agreements shape how your business runs. However, many founders focus on closing the deal and overlook the contract details. When contracts are not well drafted, issues often surface later. Unclear terms, missing protections, or one-sided […]

Kiwi fintech Anteup, is transforming how home loans work, building a reverse online lending marketplace where banks engage with borrowers, giving choice, transparency, and control. The idea came to cofounders Adam Joyce and Matt Williams over a beer one evening, as both were frustrated by the tedious process of refixing their mortgages. “We were going […]

Season Six of the PowerUp Podcast is here, brought to you by Regional Development Agency, Te Puna Umanga Venture Taranaki and hosted by long-time business advocate and NZ Story CEO David Downs. This six-part series traces the real journeys of Taranaki entrepreneurs, unpacking the lessons, pivotal moments, and practical insights that have shaped their success. […]

Across Northland, entrepreneurship is being reframed not just as business creation, but as a vital mindset for navigating an increasingly uncertain world. Through the Startup NZ Initiative, communities are being equipped with practical skills, resilience, and confidence that empower individuals to create opportunities for themselves and contribute meaningfully to their regions. Delivered in the final […]

As legislation continues to shift across the New Zealand employment and payroll landscape, thousands of small businesses risk falling behind—often without realising it. From updated minimum standards to complex changes to leave, holidays, and KiwiSaver obligations, 2026 brings one of the most significant compliance shifts in recent years. For busy owners, payroll administrators, office managers, […]

As your startup grows and takes on employees, it’s essential to manage performance issues as they arise. Even capable, usually reliable employees can sometimes fall short of expectations or behave in ways that disrupt the workplace. Many employers underestimate how quickly performance concerns or misconduct can become legal and operational risks if not handled carefully. […]

Join in person on Wednesday 18th March 2026 for Stripe Local: Auckland – an afternoon dedicated to trends shaping the next decade of commerce. Don’t miss out on this opportunity to explore what’s next in commerce and connect with Stripe’s payment experts. This is ideal if you need to optimise your payments or financial infrastructure […]

In the heart of the Waikato, a quiet revolution is brewing—not in a lab, but in the home of two founders who believe the future of food isn’t found in new additives. It is found in a better system. Vineet and Vibhah Shiriwastow, the duo behind Four Leaves Co Ltd, are transitioning from the high-pressure […]

Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is 100% committed to buying. Businesses lose sales to the competition when their message is too […]

Dcentrica Solutions is addressing a problem many digital agencies quietly absorb: hours of unplanned, manual, and unbilled work created by limited team-wide visibility into software maintenance, security vulnerabilities, and end-of-life risk after a project goes live. Founded in Wellington by veteran developer Russ Michell, Dcentrica Solutions has built Metaport, a product designed to automatically surface […]

Favour is changing how food brands understand recipe performance. Founded by Nick Gilbert, it captures the step most food companies never see: when inspiration turns into action. The free meal-planning app allows users to import recipes from almost anywhere—photos, screenshots, cookbooks, websites, social media, blogs—and convert them into a shoppable grocery list linked directly to […]

Part One in this series about fractional sales covers how fractional sales and business development work. Part Two outlines fractional business development as a go-to-market (GTM) strategy for small and medium enterprises (SMEs) – from founder-led growth to scaling sales revenue, and unpacks where to use fractional sales for best results. Founders of SMEs have […]

As businesses look ahead to 2026, many are focused on growth plans, new markets, or scaling their operations. What is often overlooked is whether their legal and operational foundations can actually support those ambitions. Decisions made years earlier, about structure, contracts, or data handling, can quietly limit progress or increase risk. When foundations are weak, […]

Want to grow sales without having to hire? Fractional sales is an excellent solution. WHAT is FRACTIONAL SALES? Fractional sales is a new term for hiring a part-time sales and business development contractor, instead of a permanent full-time person. The word ‘fractional’ has been increasing in awareness over the last five years or so in […]

Six months after launch, New Zealand fintech Wedge has hit $100 million in managed funds and nearly 2,000 customers, offering savings rates far above traditional banks and aiming to save Kiwis billions. The Auckland-based company, founded by brothers Dave and Andy McLeish alongside business partners Angela Quirk and Lyle McNee, is on a mission to […]

Free to every home cook, Favour is the Kiwi app with the power to turn any recipe—from a cookbook photo to a TikTok link—into a ready-to-shop Woolworths order in seconds. By removing the cost barrier, the app is reshaping meal-planning and DIY meal-kits, offering greater freedom, lower grocery bills, and better cooking experiences. For founder […]

When Auckland founder and mum Kate Ricketts created ISpy Nits, she wasn’t just building a new head lice treatment product — she was trying to change the way New Zealand tackles one of the country’s most persistent family health frustrations. Now, after an intensive research trip across the United States, she’s returning home armed with […]

From a makeshift lab in a garage in Auckland, a quiet revolution in spirits distillation began taking shape. It started, as many breakthroughs do, with a simple frustration. Mark Eltom, a Canadian-born chemist and founder of deep-tech startup Reactory, was tired of watching his favourite whiskey climb beyond reach in price. Rather than complain he […]

Your brand is more than just a name or logo – it’s the face of your business and a key driver of customer trust and loyalty. As your business grows and evolves, whether you’re launching new products, entering different markets, or scaling your operations, protecting your brand identity becomes increasingly critical. Failing to adequately protect […]

Auckland-based fintech eccuity is on a mission to make financial planning and investment advice more affordable, accessible and actionable. Founded in 2024 by entrepreneur Charlie Meaden (CEO), the company provides advanced digital investment tools combined with human oversight to give everyday people access to next-gen personalised wealth management services historically reserved only for high-net-worth individuals. […]