Articles

Who: Flying Lizard Brand Logic What: Strategic Business Consulting / Branding Strategy NZ HQ: wellington Who do you work with and what key challenges do you help them solve? I help founders simplify their offer so their ideal customer is 100% committed to buying. Businesses lose sales to the competition when their message is too […]

Dcentrica Solutions is addressing a problem many digital agencies quietly absorb: hours of unplanned, manual, and unbilled work created by limited team-wide visibility into software maintenance, security vulnerabilities, and end-of-life risk after a project goes live. Founded in Wellington by veteran developer Russ Michell, Dcentrica Solutions has built Metaport, a product designed to automatically surface […]

Favour is changing how food brands understand recipe performance. Founded by Nick Gilbert, it captures the step most food companies never see: when inspiration turns into action. The free meal-planning app allows users to import recipes from almost anywhere—photos, screenshots, cookbooks, websites, social media, blogs—and convert them into a shoppable grocery list linked directly to […]

Part One in this series about fractional sales covers how fractional sales and business development work. Part Two outlines fractional business development as a go-to-market (GTM) strategy for small and medium enterprises (SMEs) – from founder-led growth to scaling sales revenue, and unpacks where to use fractional sales for best results. Founders of SMEs have […]

As businesses look ahead to 2026, many are focused on growth plans, new markets, or scaling their operations. What is often overlooked is whether their legal and operational foundations can actually support those ambitions. Decisions made years earlier, about structure, contracts, or data handling, can quietly limit progress or increase risk. When foundations are weak, […]

Want to grow sales without having to hire? Fractional sales is an excellent solution. WHAT is FRACTIONAL SALES? Fractional sales is a new term for hiring a part-time sales and business development contractor, instead of a permanent full-time person. The word ‘fractional’ has been increasing in awareness over the last five years or so in […]

Six months after launch, New Zealand fintech Wedge has hit $100 million in managed funds and nearly 2,000 customers, offering savings rates far above traditional banks and aiming to save Kiwis billions. The Auckland-based company, founded by brothers Dave and Andy McLeish alongside business partners Angela Quirk and Lyle McNee, is on a mission to […]

Free to every home cook, Favour is the Kiwi app with the power to turn any recipe—from a cookbook photo to a TikTok link—into a ready-to-shop Woolworths order in seconds. By removing the cost barrier, the app is reshaping meal-planning and DIY meal-kits, offering greater freedom, lower grocery bills, and better cooking experiences. For founder […]