NEW ZEALAND'S ONLINE MAGAZINE FOR ENTREPRENEURS, STARTUPS AND SME BUSINESS BUILDERS
Insights, ideas, updates and inspiration from the team at Storytech.
βWe are frankly swamped with PR now,β says Rebecca Stevenson, Stuffβs National Business Editor. Which is why having a strong story for your business is so important. βIt will elevate you above the crowd,β Rebecca says. βJournalists are incredibly time-poor,…
Itβs a job-seekerβs market out there. Talented people have the pick of the crop, which makes attracting great staff a challenge, even for the best businesses. Here, Vanesha Din – co-founder and director of HR and recruitment advisory firm Sprout…
If you watched Shark Tank in early August last year, youβd have seen two entrepreneurs hoping the ground would open up and swallow them when pitching their camping tent startup to a group of investors. Youβd have cringed and squirmed…
Brand strategist James Hurman explains why just having a better product is not enough to make your customers care about your business. 93% of drivers think theyβre better than average.Β A researcher called Ola discovered that when he asked Americans to…
Listen to the interview “Everybody has a better product. That’s why you need a better story.” When award winning ad man James Hurman set out to provide New Zealand businesses with access to brand consulting services typically only affordable forΒ large…
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