In Founder Focus we introduce entrepreneurs and innovators working on our next generation of new business startups, social enterprises and small businesses.

At a glance

Founder: Frano Covic

Business: Chargemaster

Founded: 2020

HQ: Auckland

Can you tell us a bit about your business?

Chargemaster New Zealand is a leading provider of electric vehicle charging solutions for both residential and commercial customers. Our team of industry experts, founded in 2020, is committed to making EV charging accessible, convenient, and reliable for all. We use high-quality materials and equipment to ensure that all our charging solutions are safe, robust, and exceed industry standards. Our mission is to support the transition to cleaner, greener, and more sustainable transportation in New Zealand.

We offer customised charging solutions to meet the unique needs of our customers, and our technicians continually test our products to ensure they meet the highest standards of safety and quality. Our focus on innovation, sustainability, and customer satisfaction sets us apart from the competition. We are proud to be part of a brighter, cleaner future for New Zealand, and we look forward to partnering with our customers to help them achieve their sustainability goals.

What’s the backstory for your business idea?

Chargemaster New Zealand is a company that has its roots in a long-standing family tradition in the automotive industry. The founder of Chargemaster, Frano, grew up in a family that had a passion for cars and had been involved in the automotive business for generations.

I had always been interested in entrepreneurship, and the latest technology trends, therefore was fascinated by the potential of electric vehicles and the network that could be developed with charging infrastructure. I had a vision that electric cars were the future of transportation and that there was an opportunity to help make this future a reality in New Zealand.

I knew that one of the key barriers to the adoption of electric cars was the lack of charging infrastructure, and began to explore ways that could help address this challenge.

What programmes, learning or mentoring have been of assistance so far?

  • Business books: Reading books written by successful entrepreneurs and business leaders can provide valuable insights into their strategies and experiences. Some highly recommended books include “Emyth” or “The 7 Habits of Highly Effective People”.
  • Mentorship programs: Finding a mentor who has experience in your industry can be of incredible value.
  • Networking events: Attending events and conferences related to the industry can be a great way to meet other entrepreneurs and learn from their experiences.
  • Overall, the key is to be proactive in seeking out learning opportunities and resources that can help you grow as an entrepreneur. The more you invest in your own personal and professional development, the more likely you are to succeed in your business endeavours.


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