Got your tickets to the 2022 NZ SME&E Festival this 8th and 9th of November? Each week we’ll be sharing a podcast from some of the many great business speakers and mentors you can catch at the festival.

How to develop a brand and business strategy for your business

In this episode of the SME&E Festival Podcast, festival organiser Craig Murray speaks to special guests Rachel Taulelei and Tabitha Harris. This podcast focuses on the difference between Brand Strategy and Business Strategy, how they align, why a business needs a strategy and what are some disadvantages of a business that has no strategy.




What is the SME&E Festival?

7 Headline Speakers, 26 workshops, 1 SME&E party, 700 attendees – don’t miss the business event of 2022

The SME&E Festival seamlessly combines high-quality business learning from some of the best business minds in NZ with entertainment, creativity and innovation. SME&E is a new business learning experience, you will leave with new insights, new skills to implement and a strategic framework to help your business grow. Get your tickets at or hear more about the event below.

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