Holistic health and wellness company BePure has reached its recent equity crowd funding target of NZ$2m, through online investment platform, Snowball Effect.

The capital, care of 265 investors who took part in the raise, will be used to develop new products and services across all three BePure businesses, as well as significantly expanding its premium line of nutritional supplements.

The funds will also go towards launching further at-home collection tests via Eve Health and delivering a new corporate wellness offering via the BePure Clinic business.

In addition to expanding domestically, BePure is looking to position itself for future growth within international markets. With expansion both locally and overseas on the horizon, BePure plans to invest in increasing its inventory stock levels.

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BePure health supplements have found success with a subscription based model, in addition to traditional retail channels.

As a result of modern health concerns and a marked increase in the number of consumers wanting to take a more active role in maintaining good health, the global wellness economy was valued a USD$4.2 trillion market in 2017.

Founded in 2004 by Hawke’s Bay-based clinical nutritionist, Ben Warren, and officially relaunched in 2015, the group encompasses three businesses – BePure Health, BePure Clinic and Eve Health.

On their funding success Warren comments, “We’re excited to begin this next stage of growth, both here and abroad, which will enable us to provide even more people with the resources they need to make informed decisions around their health.”

The group has grown from strength to strength over the last few years, from a combined revenue of NZ$2.8 million in 2016 to NZ$7.5 million in the 2019 financial year.

Collectively, Warren says the BePure Group of companies are on a mission to enable New Zealanders to take back ownership of their health and BePure is the first and only New Zealand company to release performance-based products that are Banned Substances Control Group (BSCG) Certified Drug-Free – meaning they’re completely safe for professional athletes and proven to be free of harmful substances such as unnamed steroids.

New Zealand athletes and Olympians using BePure products include Black Sticks players Sam Harrison, Shea McAleese, Charlotte Harrison, and Silver Ferns player Ameliaranne Wells.