Articles

Founders: Bruce Rook and Liam Pool HQ: Auckland Tell us about your business. Holonize is an Augmented Reality app. It creates a platform which allows users to view 3D-created content in AR. We offer a service (3DMe) which captures people or objects via a 360 degree turntable, and maps a point cloud to recreate 3D […]

You’ve got a critical client meeting and the stakes are high. You judge the 30 minute drive to perfection, have the radio on full volume to motivate you, and the prime spot is vacant in the customer carpark when you arrive. You bowl on into the client’s reception in a frenzy of nervous anticipation and […]

Wellington-based Uprise Digital has made the Asia Pacific Deloitte Fastest 500 Tech companies’ revenue growth list for the third year in a row. The digital marketing company’s ranking this year is 179th within the Asia-Pacific grouping compared to 109th in 2015 and 184th in 2014. The firm also maintained its presence in the New Zealand […]

Despite the downturn in the dairy industry, businesses based at Waikato Innovation Park have reported strong growth and financial results. In the Park’s annual tenant survey results released earlier this month, the gross turnover of all Park tenants in 2016 was more than $427 million, up 42 per cent from $300M in 2015. This reflects […]

There is no question that in these economically uncertain times, sales leaders will need to get smarter if they are going to keep and grow their existing customer base. Their people will need to be a whole lot more shrewd if they are to win the few opportunities available. That being said, here are three […]

Founders: Ben Reynolds & Michael Prendergast (CTO) HQ: Auckland Tell us about your business. Spalk is software that injects and synchronises alternate audio commentary to live sports broadcasts. Our software solves the age old problem of the regular sports commentators not matching the tastes of the whole audience. With Spalk, sports broadcasters are able to […]

Roland Mirabueno at the Genius Marketing Summit in Kiev, Ukraine If you are in business online, there are two things you should be focused on: driving traffic and converting your traffic into sales. Most companies work on generating what’s known as paid traffic and ‘free traffic’. However, there is a little known fact about this […]

In this world of ubiquitous instant communication, it is easy to fall into the trap of being tethered to technology – our smart phones, iPads and email. The temptation to immediately respond to communication, and the inferred expectation that we will respond, is likely to be consuming your time, and compromising your productivity. If you […]