Articles

Before the digital revolution, there were three conventional responses to approaches, questions, negotiation discussions and follow ups between colleagues, clients and service providers within a professional environment. These were to agree, disagree (question) or defer. Due to the nature of communication – which was either face to face, telephonic or by letter – a response […]

You want to run an event for your business promotion, but are unsure how to promote it and get attendees. This playbook of tips encourages cross-publicity from offline to online and helps to build up an email mailing list which will also help with future promotions. Create excellent content about your event speaker(s). This should […]

A question I am often asked is “Are there natural born salespeople that we should be looking for?” My answer to this is there is no such thing as a natural born salesperson. There are salespeople with the ‘gift of the gab’ who make good sales, but they tend to lack consistency in their results. […]

Imagine a pop-up message announcing “Your files are encrypted. To get the key to decrypt your files you have to pay $5000 USD.” You learn that if you fail to pay within a week, the ransom will double and your decryption key will be destroyed. Any chance of accessing 15 years of client files and […]

Founders: Bruce Rook and Liam Pool HQ: Auckland Tell us about your business. Holonize is an Augmented Reality app. It creates a platform which allows users to view 3D-created content in AR. We offer a service (3DMe) which captures people or objects via a 360 degree turntable, and maps a point cloud to recreate 3D […]

You’ve got a critical client meeting and the stakes are high. You judge the 30 minute drive to perfection, have the radio on full volume to motivate you, and the prime spot is vacant in the customer carpark when you arrive. You bowl on into the client’s reception in a frenzy of nervous anticipation and […]

Wellington-based Uprise Digital has made the Asia Pacific Deloitte Fastest 500 Tech companies’ revenue growth list for the third year in a row. The digital marketing company’s ranking this year is 179th within the Asia-Pacific grouping compared to 109th in 2015 and 184th in 2014. The firm also maintained its presence in the New Zealand […]

Despite the downturn in the dairy industry, businesses based at Waikato Innovation Park have reported strong growth and financial results. In the Park’s annual tenant survey results released earlier this month, the gross turnover of all Park tenants in 2016 was more than $427 million, up 42 per cent from $300M in 2015. This reflects […]