Articles

Your website bounce rate is the metric for measuring one-page visitors to your website. In the immortal words of Avinash Kaushik, author and Google employee, a bouncing visitor thinks, “I came, I puked, I left”. A high bounce rate is a problem faced by many business websites. Getting people to visit your website is tough […]

Aquafortus Technologies has signed an exclusive licensing agreement with Texas based PetroH20 Recovery. The agreement, valued at USD $40 million for the first three years and over USD $25 million annually beyond, is to deploy Aquafortus’ patented zero liquid discharge technology in the U.S. oil & gas market. Headquartered in Albany, Auckland, Aquafortus specialises in […]

OPINION: New Zealand has a great recipe for supporting start-up ventures, but there are a couple of ingredients that will add more zing to the dish. Recently we released the MYOB State of Aotearoa’s Start-ups report that examined how well our country does in supporting the next generation of entrepreneurs. The report provides insights from […]

Imagine an investor wants to invest $200,000 into your business, and in exchange wants 20 percent of the company’s equity. What is the valuation of your venture that is implied by this proposal, before the money was put in? If you’re scratching your head and can’t say with full certainty, then you are like the […]

Forget the sci-fi movies. Forget about the future. Artificial Intelligence is already here in New Zealand, and making an impact on everyday businesses. The question is – who will step up to face it head on, and who will get left behind? According to a recently released report from the Artificial Intelligence Forum of New […]

Founder/s: Brian Mead, Andrew Woods HQ: Auckland, NZ What problems do you solve and what products or services do you sell? Rent My Gear is a peer-to-peer rental service, allowing gear owners in the Film / TV industry to rent their own equipment out to each other instead of relying on rental companies. Who and […]

ZeroPoint Ventures and Datacom, today released the output from NZ’s first StartUp and Corporate Partnering Retreat. “Venture catalysts” ZeroPoint Ventures, and IT service providers Datacom, recently partnered to bring together six founders from New Zealand’s startup ecosystem and six senior executives from corporate New Zealand, at a three-day retreat, to begin a conversation about the […]

You probably already know the value of social video when it comes to highlighting a product or service, building trust or driving engagement, but how do you make a video shot with your iPhone pop – in other words, not make it look like The Blair Witch Project? Regardless of your frontline position, whether you […]