Watch now: (14 MINS)
In this edition of Knowledge Base, Richard Liew talks with marketing expert Ben Van Rooy, founder of Auckland and Sydney based marketing company, Human Digital.
We unpack the seemingly overwhelming subject of marketing for business founders, and ask Ben what the three most important things any new business owner should focus on to lay the foundations for a successful marketing programme for thei r new venture.
Ben also provides advice around the use of generative AI tools in marketing such as Chat GPT as well as insights for business owners wondering which platforms they should be focusing on for social media advertising in today’s market.
Human Digital is a supporter of the Startup NZ entrepreneurs scholarship programme.