Watch now: (14 MINS)

In this edition of Knowledge Base, Richard Liew talks with marketing expert Ben Van Rooy, founder of Auckland and Sydney based marketing company, Human Digital.

We unpack the seemingly overwhelming subject of marketing for business founders, and ask Ben what the three most important things any new business owner should focus on to lay the foundations for a successful marketing programme for thei r new venture.

Ben also provides advice around the use of generative AI tools in marketing such as Chat GPT as well as insights for business owners wondering which platforms they should be focusing on for social media advertising in today’s market.

Topics covered:

  • What is marketing?
  • What three things should founders know when starting in marketing?
  • Understanding customers using buyer personas
  • Customer interviews
  • Monitoring your competition
  • Using AI for marketing

Human Digital is a supporter of the Startup NZ entrepreneurs scholarship programme.

Human Digital




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