Advice
StartUp Watch: Fit Meet
Founder: Danni Whittaker HQ: Brisbane Tell us about your business. Fit Meet is a mobile app that connects people based on their […]
SMBs and Brand Culture
Small and medium businesses don’t need multi-comma budgets to create an appealing brand culture, or to improve customer acquisition through […]
Is Fintech Finally Moving into the Mainstream?
There is a common conception that FinTech remains the preserve of the early adopter. It is certainly fair to arrive […]
Closing the sale: a realistic perspective
There is not a salesperson in existence who hasn’t repeatedly heard of the need to ‘close the sale’. Every new […]
StartUp Watch: Cohelix
Founders: Nicole McCallum, Dan Tong and Alex Komarovsky HQ: Wellington Tell us about your business. Business owners in industries with high staff […]
Social medium vs social tedium: why people don’t care about your brand on social media
If you talk brand strategy for long enough, the old adage ‘fish where the fish are’ is likely to rear […]
Quick fix: Focus on strengths for results
Managers can have a tendency to focus on identifying and improving the weaknesses of their people. Very often, you will […]
Is it ever OK to quit?
Entrepreneurs love American football player and coach Vince Lombardi’s famous quote, “Winners never quit, and quitters never win”. But as […]
4 keys to converting digitally savvy buyers
The way that consumers interact with companies and their brands is rapidly evolving. No longer is it enough for a […]
StartUp Watch: Tap Creative
Founder: Mariya Kupriyenko HQ: Auckland Tell us about your business. Tap is a new startup making it easy for SMEs to find […]