Sales and Marketing
Taking someone’s photo: are you taking something you shouldn’t?
What are the risks of commercial use of photographic or film images of individuals taken in public spaces where the […]
Quick Fix: Is your clock in sync with your customer?
If your sales process ends when you close a sale, chances are your clock is out of sync with your […]
7 vital changes for selling, starting today
Over the past few decades, selling has changed. The changes have been incremental, giving salespeople time to adjust. Not so […]
Selecting and protecting your brand name
Choosing a brand name that becomes a distinctive trademark can be a challenging, time-consuming, and expensive exercise. This article provides […]
5 Tips for the Reluctant Salesperson
Maybe you’re new at sales, you topped the training class – but just cannot make the sales stick. Or you […]
6 Steps to a Good Content Marketing Story
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America, more than half of B2B marketers […]
Quick Fix: Keeping the door open when ‘your competitor is cheaper’
You will have been in the situation where a prospective client says that your offer is not competitive, or that […]
The Sweet Spot of Success
It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, […]
Quick fix: Learning from objections
Do you know the most common objections you hear? If you are listening well, and customer focussed, you should be […]
Useful strategies for selling to procurement managers
I recall an experienced sales manager sitting me down and patiently explaining to me how I should try and sell […]