Advice
SMBs and Brand Culture
Small and medium businesses donβt need multi-comma budgets to create an appealing brand culture, or to improve customer acquisition through […]
Is Fintech Finally Moving into the Mainstream?
There is a common conception that FinTech remains the preserve of the early adopter. It is certainly fair to arrive […]
Closing the sale:Β a realistic perspective
There is not a salesperson in existence who hasnβt repeatedly heard of the need to βclose the saleβ. Every new […]
StartUp Watch: Cohelix
Founders: Nicole McCallum,Β Dan Tong and Alex Komarovsky HQ:Β Wellington Tell us about your business. Business owners in industries with high staff […]
Social medium vs social tedium: why people don’t care about your brand on social media
If you talk brand strategy for long enough, the old adage βfish where the fish areβ is likely to rear […]
Quick fix: Focus on strengths for results
Managers can have a tendency to focus on identifying and improving the weaknesses of their people. Very often, you will […]
Is it ever OK to quit?
Entrepreneurs love American football player and coach Vince Lombardiβs famous quote, βWinners never quit, and quitters never winβ. But as […]
4 keys to converting digitally savvy buyers
The way that consumers interact with companies and their brands is rapidly evolving. No longer is it enough for a […]
StartUp Watch: Tap Creative
Founder:Β Mariya Kupriyenko HQ:Β Auckland Tell us about your business. Tap is a new startup making it easy for SMEs to find […]
4 mistakes that young entrepreneurs make
Jumping aboard the entrepreneurship rocket early on is invaluable. You get to make the mistakes, learn important life lessons and […]