Articles

Founders: Hannah Burnard and Robyn Pelvin HQ: Chicago and Methven Tell us about your business? We are a capsule clothing company. We sell a five-piece capsule wardrobe, designed to make shopping for work wear easier for women in New Zealand and Australia. Who is your target market? New Zealand and Australian working women who are […]

Hosting a promotion on social media can be a low-cost and effective solution to creating valuable market reach when compared with traditional marketing methods. With relatively little time and spend you can raise brand awareness, build a social media presence, engage with influencers and your loyal customers, and attract new ones. Easy? Not always. One […]

In this challenging business environment, there is more pressure than ever on leaders to deliver results. At these times, when it can be difficult to extract additional revenue from the market, your key opportunities often lie with getting the very best from your people. The purpose of this short article is to remind you of […]

Like so many of the entrepreneurs #nzentrepreneur talks to, Walk On was founded because of a problem. A problem that Lucas Smith was determined to solve. After seeing so many hikers’ dream trips cut short because of infected blisters, Lucas set out to find a more effective solution than the silicone plasters so many of […]

A good software developer won’t just listen to what you’re saying – they will also listen to what you’re trying to say and incorporate this into your planning. You won’t need to speak geek because they’ll interpret your non-geek requirements accordingly. For example, they may recognize that two of your requirements are competing with each […]

One of the areas salespeople spend an incredible amount of time is on the transition of prospects to clients. Many things cause salespeople (and sales leaders) angst in this process. Prospects which, whilst making the right noises, never present an opportunity. Prospects who you can never close. Prospects which you win and then wish you […]

BUSINESS NAME: Celebrate Me FOUNDER: Annouschka Martinsen HQ: Wellington Please describe your business. What problems do you solve and/or what Products, Services or Solutions do you sell? Our website is effectively New Zealand’s only ‘one stop shop’ that provides all options to assist families seeking to celebrate their loved one’s life at a time when they need […]

How often do you come up with a brilliant idea to grow your business or initiate something totally new, and soon after spiral into reality and realize you don’t have the skill, time or money to make it happen? Thus another moment of brilliance is shelved. What if I told you it doesn’t have to […]