Certified “B Corporation” and ethical uniform company, Little Yellow Bird is the next to feature in our video series with Upstream Daily “How did they start?!”

Since first being featured in NZ Entrepreneur, Little Yellow Bird founder and CEO Samantha Jones has been awarded Young NZ Innovator of the Year and was one of the inaugural Fellows in the Edmund Hilary Fellowship.

A great example of conscious capitalism in action, Little Yellow Bird stands to make a real difference in the fashion and uniform industry.

Fraser McConnell caught up with Sam in order to answer the question, “How did they start?”

Watch the video below.

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