In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand.


At a glance

Founder: Ross Fitzgerald

Business: Smart EV Chargers

Founded: 2020

HQ: Canterbury


Can you tell us a bit about your business?

Smart EV Chargers supply electric vehicle chargers and solutions for home and business. We have just developed and launched a new software platform called Kiwi EV that allows EV chargers to be set up as public charging stations. The software can also be used by businesses to track and allocate costs and provide automated reporting as well as CO2 offset reporting.

Our unique proposition lies in managing the entire process seamlessly – from coordinating with electricians, supplying top-notch hardware, to operating our Kiwi EV cloud platform. This holistic approach ensures our clients, ranging from new EV owners to diverse businesses, enjoy an effortless charging experience.

What’s the backstory for your business idea?

I started the business back in 2020 when I bought a Nissan Leaf and wanted a better charger than the one that came with the car. After looking at the limited options available in New Zealand, I decided to import my own charger—and the rest is history. We’ve grown from a single charger to become one of the top suppliers of EV chargers and cables in New Zealand. Recently, we’ve expanded into the business sector, where we now provide end-to-end EV charging solutions for our customers.

What programmes, learning or mentoring, or resources have been of assistance so far?

  • One of my good friends has been running an electrical wholesale business for close to 20 years. I regularly have catch ups with him to share ideas and absorb knowledge.
  • I recommend talking to people and listening as well as reading up to keep up with industry news.

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