In this interview Richard Liew talks to entrepreneur and self-taught “growth hacker” Kale Panoho, co-founder at digital growth firm K&J Growth and Rugby Bricks, a rugby kicking tee company taking New Zealand made kicking tees and coaching know-how to the world.

In 2016 Panoho published a step by step account of how he helped launch a gym in the small New Zealand town of Cromwell, which for an investment of around $200 generated over $200,000 in membership revenue – before the gym even opened.

Panoho’s generous insights went viral and demand for his services as a growth hacker quickly followed, eventuating in a partnership with friend Jonathan Maxim to form K&J Growth.

You can read a copy of the viral post at “How We Turned $200 into $202,000 of Annual Revenue in 14 Days“.

Panoho also talks about “Digital Boost” the free digital enablement training scheme being run by MBIE (Ministry of Business, Innovation and Employment) to help Kiwi business owners boost productivity online.

Owners can learn more and go in the draw in June to win one of two $10,000 prize packs at

Watch the interview below.

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