Sales and Marketing
Encourage customer complaints and grow your business
So your customers aren’t happy? That’s great – if they tell you. Recently I went out for a drink in […]
Better business forecasting – Part Two
In Part 1 of this two-part series on forecasting, we discussed why it’s important for any size or type of […]
Better business forecasting – Part One
You might see forecasting as a waste of time, or something you do when you have absolutely nothing else on […]
Do right and do better in business
Business can be very rewarding and is usually setup to create a profit and return for its shareholders, however something […]
Trade Mark Check tool a “world-first” for IPONZ
A world-first new tool is now available that you can use to identify in one click if a trade mark […]
10 ways to tell if your price is too low
Pricing strategy, part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you […]
Get a better brand story before fishing for glory
If you watched Shark Tank in early August last year, you’d have seen two entrepreneurs hoping the ground would open […]
Online lead generation webinar: Friday 5 July
The Online Business Accelerator team are running a free live webinar on Friday 5 July, to help Kiwi businesses generate […]
NZ product standards? What you need to know
Have a prototype up your sleeve or an importing opportunity on your mind? If so, there are various product standards […]
Digital marketing strategy: drive leads or build brand?
Digital marketing success can be highly subjective. In my opinion, companies are either far too focused on the end sale […]