Sales and Marketing
Marketing with social media influencers – the law you need to know
Observant followers of the Kardashian sisters may have noticed a recent addition to their promotional social media posts. #ad is […]
The dangers of submitting sales proposals too early
Been asked to submit a proposal? Here’s why being too eager to prepare sales proposals can lead to wasted time […]
Startups and Customer Data: A Right to be Forgotten
The amount of personal data collected by businesses, including New Zealand startups, today is astounding. One of the outcomes of […]
Teach Your Sales Team 10 Habits for Sales Success
Sales can be difficult. Miss a few quotas and even the most hardened salesperson can find themselves prepared to throw […]
Using price arbitrage to start a business in China
It is often assumed that things are cheap in China which is largely the case, hence making them the world’s […]
A magnetic prospecting strategy
After 35 years in sales and marketing I’ve noticed something very interesting. If you position and market yourself the right […]
Five of the worst sales questions
As a business owner, I have been asked a lot of questions by well-intentioned salespeople. In my time coaching and […]
Why too much product knowledge can hurt your salespeople
The problem of the self serving ‘sales patter’ inflicted by many salespeople on their prospects, stems from sales training and […]
How to get more from your eStore
Today the simple fact is that if a business in New Zealand does not offer the ability to purchase goods […]
Quick fix: be adaptable
How should salespeople react when there is a dip in the market? If you’re willing to adapt, these downturns can […]