Get a better brand story before fishing for glory
If you watched Shark Tank in early August last year, you’d have seen two entrepreneurs hoping the ground would open up and swallow them when …
Posts in category Storytech
Insights, ideas, updates and inspiration from Storytech.
Why you need a better story
Brand strategist James Hurman explains why just having a better product is not enough to make your customers care about your business. 93% of drivers …
Supporter Channel: Storytech
Listen to the interview “Everybody has a better product. That’s why you need a better story.” When award winning ad man James Hurman set out …