Advice
Quick Fix: Keeping the door open when ‘your competitor is cheaper’
You will have been in the situation where a prospective client says that your offer is not competitive, or that […]
Why academic qualifications will not help you (much) as an entrepreneur
As an entrepreneur, your job is to create a replicable, scalable business model which can deliver a product or service […]
The Sweet Spot of Success
It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, […]
Startup Watch: Hire the Attire
Founders: Kathy Li and Anna Minnery HQ: Auckland Tell us about your business. Our service enables women to rent a designer […]
Quick fix: Learning from objections
Do you know the most common objections you hear? If you are listening well, and customer focussed, you should be […]
Useful strategies for selling to procurement managers
I recall an experienced sales manager sitting me down and patiently explaining to me how I should try and sell […]
5 critical success factors for selling your business
Here are 5 critical success factors you should be building into your planning right now. Businesses do not typically sell […]
Hiring a digital marketing manager?
If 2017 involves you venturing into hiring your first digital marketing employee, then you might want to keep reading. Here […]
Startup Watch: Anteater
Founders: Bex De Prospo and Peter Randrup HQ: Christchurch Tell us about your business. Anteater is a sustainable food business […]
To make the phone ring, put a value on your own time
Your phone is not ringing as much as before, companies are taking longer to reach a buying decision and referrals […]