Sales and Marketing
For customer engagement Emotional Value beats Functional Value
There is irrefutable evidence that, even in the age of instant online purchasing, customers who emotionally connect with a business […]
Technology won’t save you if it’s all you’ve got
Don’t let excitement about new tech blind you to what really powers your business. More than 25 years ago, a […]
Why you shouldn’t wait for media to discover your business (and write about you)
Whether it’s a lack of confidence in our products or business ideas, a fear of ‘seeking the limelight’ or talking […]
Interview: Emma Campbell, Bo Studio
Richard Liew talks to Emma Campbell, founder of new UX design studio (Bo Studio) focused on supporting agritech businesses. Tune […]
Three types of video marketing you should be using in 2023
As a video production company, one of the most common enquiries we get is something along the lines of “We […]
You’ve got a great business idea so why won’t it catch on?
How do you create that spark that gets customers and investors truly excited about your business? It can be one […]
Cyfe All-In-One Online Business Dashboards
Cyfe is a simple all-in-one business dashboard app that helps you easily monitor all your business data from one place. Social media, […]
Rolling out a tech solution the right way
Enlighten Designs Chief Executive and Founder Damon Kelly provides insights and tips for entrepreneurs who are looking to take a […]
Five tips for sales presentations over video
Whether you’re in startup phase or are well established, having to sell your products and services virtually has been the […]
Key preparation tips when talking to media
Talking to the media about your business can be a powerful way to promote your brand and share your story […]