NEW ZEALAND'S ONLINE MAGAZINE FOR ENTREPRENEURS, STARTUPS AND SME BUSINESS BUILDERS
Insights, ideas, updates and inspiration from the team at Hardwired.
There is irrefutable evidence that, even in the age of instant online purchasing, customers who emotionally connect with a business or brand purchase more, stay longer, and provide hundreds of percent more lifetime value. Yet when you look at the…
Don’t let excitement about new tech blind you to what really powers your business. More than 25 years ago, a UK supermarket chain spotted an interesting trend in its customer data: men who bought nappies also bought six-packs of beer….
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