content marketing

The difference between content marketing and advertorials

#nzentrepreneur

I’ve met a number of publishers and advertisers recently who are still having a hard time distinguishing between content marketing […]

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What entrepreneurs can learn from the seasons

What entrepreneurs can learn from the seasons

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With winter truly upon us, it’s important to understand how the seasons in business affect our success as entrepreneurs. One […]

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What sets top sales managers apart from the rest?

What sets top sales managers apart from the rest?

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Learn the one consistent thing the world’s top performing sales managers do. Sales managers have a multitude of tasks and […]

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Alice Herald

StartUp Watch: Herald Diamond Couture

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Founder: Alice Herald HQ: Wanaka Tell us about your business. I am a Designer Jeweller. I design and together with […]

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5 reasons why you need case studies

5 reasons why you need case studies

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When you get praise from a client, it’s a gift. What do you do with it? Having a client who […]

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Networking - make notes as you go

Quick fix: Networking – make notes as you go

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How many business cards might you collect at a networking function? Five, ten, twenty or more? You might get back […]

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Learning to say no

Learning To Say No

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Business leaders tend to be incredibly busy individuals. β€˜Busyness’ should never be confused with effectiveness, however. We need to switch […]

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Hiring your next superstar

Hiring your next superstar

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Before we get into the prickly subject of teasing out the sales superstars from the β€˜also-rans’ when hiring new sales […]

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StartUp Watch WaterSaver

Startup Watch: WaterSaver

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Founder: Jon Taylor HQ: Nelson Tell us about your business. WaterSaver prevents the loss of valuable tank water and potential […]

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Marketing strategies to grow and scale a local business

Marketing strategies to grow and scale a local business

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Most of New Zealand’s businesses are local – including many marketing services agencies. Knowing how to get known locally is […]

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