Did you know that 35 to 50 per cent of deals go to the vendor who responds first?

This succinctly distills the essence of online sales and marketing down to its core component. All the work online marketers do is for the deal, but in the end it may come down to your response time – put it off, and you’ll probably lose the sale.

All the marketing in the world is for nothing if we can’t respond immediately and professionally to an inquiry.

Email templates are of course a good way to make sure your reply is instant, but it will be formulaic by necessity. Nothing, however, beats responding personally to an inquiry, but even better than that is to engage the customer in a friendly conversation.

So before you go do any online marketing, make sure your response infrastructure is ready and waiting to go.