Entrepreneurship
Founders’ Chat: Alex McCall – How to conduct user testing
Founders’ Chat is a series where we share the entrepreneurial journey of founders from the GridAKL start-up hub. User testing, […]
Patent protection or design protection?
Intellectual property (IP) may be a business’ most valuable asset. Patents, copyright, trade marks and registered designs all provide different […]
Interview: Susy Egneus, Bodyworkz
As workplace wellness becomes a key focus for many businesses, Swedish born massage therapist, Susy Egneus, is capitalising on this […]
Do right and do better in business
Business can be very rewarding and is usually setup to create a profit and return for its shareholders, however something […]
The emotional roller coaster of entrepreneurship
In the third of a three part series, serial entrepreneur and investor Josh Comrie talks about the emotional journey of […]
Do entrepreneurs really have common character traits?
Researchers have been trying for decades to establish the most common character traits of entrepreneurs. Despite their collective efforts to […]
New online programme to boost NZ grassroots entrepreneurship
A new online course aims to help towns and cities across New Zealand nurture entrepreneurship at the grassroots level and […]
Before you start your business, choose the level you want to play
In the second of a three part series, serial entrepreneur and investor Josh Comrie explains why choosing the level you […]
10 ways to tell if your price is too low
Pricing strategy, part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you […]
Is my business idea feasible? Key questions to ask before you start.
Doing a business feasibility study first will help you figure out whether your new business idea is worth your time, […]