Articles

In November 2012 we launched NZ Entrepreneur to help inspire, educate and celebrate entrepreneurship in New Zealand. Since then, as part of our mission to show we all have the potential to be entrepreneurs, we’ve showcased 100+ #nzentrepreneurs from all sorts of backgrounds, industries and parts of the country. There is no doubt that us […]

Steve Jobs said “you can’t connect the dots looking forward; you can only connect them looking backwards. You have to trust the dots will somehow connect in your future.” This month’s feature interview is about connecting a collection of ‘dots’ – the unlikely fusion of fashion and science inspired by nature. Like many stories, it started […]

The perfect antidote for the often isolated life of an entrepreneur is an opportunity to mix face-to-face with others in the same boat, and hear from a bunch of inspiring people further down the long and bumpy road who are willing to tell their honest story and impart some golden nuggets of wisdom. “The Leap […]

If your elevator pitch is simply a way to pass 2-3 minutes talking about how great you and your company are, I would say that the answer to “Do you really need an elevator pitch?”, is NO. This may well contradict traditional sales thinking, however, the trouble with an elevator pitch is they quite often […]

Universal application of driverless cars is some way off yet, but the ‘connected vehicle’ is already gaining widespread traction in New Zealand as the next best thing when it comes to managing driver behaviour, safety and productivity. New Zealand companies are using advances in GPS tracking technology to help meet their obligations under the new […]

Market validation is annoying. Why are you wasting valuable time interviewing people about your proposed business? Time that could be spent building your product’s killer features and starting to make some serious money? Right? It’s a dilemma a lot of start-ups face. Market validation and research can be seen as a thorn in the side of […]

Did you know that you cannot contract out of the Consumer Guarantees Act? In New Zealand, the Consumer Guarantees Act 1993 dictates the rights of consumers and the responsibilities of those who serve them – that’s you, the entrepreneur. In a nutshell, the act covers everything that might ordinarily be purchased for personal, domestic or household use, […]

Price pressure is a common reality of doing business and setting prices can drive an entrepreneur crazy. Not to mention the consternation faced by owners and managers everywhere, being asked to sign off on discounted deals by sales reps and customers alike. Price will be one of several buying motives for most people. If you […]