Articles

Sales and marketing have been radically changed by the Internet and technology. In part one, I considered how things have changed. Now in part two, let’s consider what these changes mean for the future of sales, and salespeople. What does this disruption mean for the future of sales, and marketing? If the ideas explored in […]

One of the first things you learn as an entrepreneur is how much you don’t know. Here’s why entrepreneurs need to learn about all areas of business – not just the ones you enjoy! Customer service Accounting, Tax & Cashflow Management IT HR & Recruitment Management Leadership Systems & Processes Marketing Sales Commercial Law Invoicing & Debt […]

How have sales and marketing changed due to the Internet and technology? What is the current role of the salesperson? Are salespeople still relevant and do we still need them – or has marketing taken over? I’ve been reflecting on these questions, ever since I saw this Slideshare infographic by Kevin Krason which shows how the […]

BUSINESS NAME: OHUDDLE FOUNDER: Kristen Wonch HQ: Auckland New Zealand is a hotbed of entrepreneurial goodness. Each week we profile a startup we’re watching from a range of industries. NZE: Tell us a bit about OHUDDLE – what problems do you solve and what products, services or solutions do you provide? We believe in making life […]

According to one study done a few years ago, knowledge workers spend from 15% to 35% of their time searching for information, and this stat is only going to get worse in the face of the enormous, and growing, volumes of digital information we’re all accumulating. If you create a standardised file naming system today, […]

Every page on your website has a purpose. But there’s one page that’s often overlooked – and it’s actually the one that does the most work in convincing people to buy from you. It’s your “About Us” page. Your home page hooks the visitor and keeps their mouse off the ‘back’ button, and your services […]

Young Enterprise CEO Terry Shubkin highlights some of the innovative business being created through The Lion Foundation Young Enterprise Scheme. Each year, more than 600 new startups are formed through The Lion Foundation Young Enterprise Scheme. Their challenge is to create a new product or service and bring it to life within a single school […]

It’s a new year and there’s no better time to take action on your dreams of building your own business. If you’re wondering if you’ve got what it takes to be an entrepreneur, hear NZ Entrepreneur mag founder and editor Richard Liew, and CEO of The Icehouse, Andy Hamilton talking to Radio New Zealand’s Lynn […]