Articles

BUSINESS NAME: Little Yellow Bird FOUNDERS: Samantha Jones and Hannah Duder HQ: Wellington New Zealand is a hotbed of entrepreneurial goodness. Each week we profile a startup we’re watching from a range of industries. NZE: Tell us a bit about Little Yellow Bird – what problems do you solve and what products, services or solutions do you provide? We […]

In light of the recent tragedy at Dreamworld, where four people died after a raft overturned on the Thunder River Rapids ride, John Frampton, a leading expert in health and safety, calls for tourism operators in New Zealand review workplace practices and their compliance to legislation. Controversy surrounds the cause of the accident, with the […]

Social media is now an integral aspect of business and communication. But along with the many benefits social media platforms offer businesses – such as increased user engagement and the ability to raise brand awareness – there are also many opportunities for things to go very wrong, very publicly, very fast. Just think, what if an […]

Sales and marketing have been radically changed by the Internet and technology. In part one, I considered how things have changed. Now in part two, let’s consider what these changes mean for the future of sales, and salespeople. What does this disruption mean for the future of sales, and marketing? If the ideas explored in […]

One of the first things you learn as an entrepreneur is how much you don’t know. Here’s why entrepreneurs need to learn about all areas of business – not just the ones you enjoy! Customer service Accounting, Tax & Cashflow Management IT HR & Recruitment Management Leadership Systems & Processes Marketing Sales Commercial Law Invoicing & Debt […]

How have sales and marketing changed due to the Internet and technology? What is the current role of the salesperson? Are salespeople still relevant and do we still need them – or has marketing taken over? I’ve been reflecting on these questions, ever since I saw this Slideshare infographic by Kevin Krason which shows how the […]

BUSINESS NAME: OHUDDLE FOUNDER: Kristen Wonch HQ: Auckland New Zealand is a hotbed of entrepreneurial goodness. Each week we profile a startup we’re watching from a range of industries. NZE: Tell us a bit about OHUDDLE – what problems do you solve and what products, services or solutions do you provide? We believe in making life […]

According to one study done a few years ago, knowledge workers spend from 15% to 35% of their time searching for information, and this stat is only going to get worse in the face of the enormous, and growing, volumes of digital information we’re all accumulating. If you create a standardised file naming system today, […]