Articles

Founders: Callum Cook and Rick Thompson HQ: Auckland Tell us about your business? PTminder is a cloud-based personal training business tool, designed for personal trainers to manage their daily business operations. PTminder’s main features are an online scheduling system, credit/debit card payments, automated SMS reminders, invoicing, and reporting. PTminder also offers specific personal training features […]

The marketing director of a large Australasian multinational told us recently that she had given up on content marketing. “We just can’t get anything through legal,” she said. “They either bottleneck to the extent we miss our deadlines, or it goes into the ‘too hard basket’ and never sees the light of day.” Similar experiences […]

Two of the country’s pre-eminent agriculture brands have joined forces to foster innovation and lead change in New Zealand’s primary industries. A three-year partnership between the NZ National Fieldays Society and Farmlands Co-operative Society was officially announced last Thursday at the annual Farmlands Supplier Awards evening at Lincoln University in Christchurch. The alliance positions Farmlands […]

New on-demand app launches to wash away your dry-cleaning woes A new app, which aims to take washday from wretched to wonderful, enables customers to outsource dry-cleaning and laundry with its door-to-door service. Launching this month, Laundromap’s new on-demand dry-cleaning and laundry service is set to revolutionise the way Kiwis do their laundry. Available on […]

As entrepreneurs we have a vision of what we want to achieve and we can see it, feel it and hear it. It’s exciting, but at times it can be daunting as you paint the big picture of your vision. You may be starting on your entrepreneurial journey and struggling to implement the bigger picture, […]

Founders: Hannah Burnard and Robyn Pelvin HQ: Chicago and Methven Tell us about your business? We are a capsule clothing company. We sell a five-piece capsule wardrobe, designed to make shopping for work wear easier for women in New Zealand and Australia. Who is your target market? New Zealand and Australian working women who are […]

Hosting a promotion on social media can be a low-cost and effective solution to creating valuable market reach when compared with traditional marketing methods. With relatively little time and spend you can raise brand awareness, build a social media presence, engage with influencers and your loyal customers, and attract new ones. Easy? Not always. One […]

In this challenging business environment, there is more pressure than ever on leaders to deliver results. At these times, when it can be difficult to extract additional revenue from the market, your key opportunities often lie with getting the very best from your people. The purpose of this short article is to remind you of […]