Articles

Founder: Jon Taylor HQ: Nelson Tell us about your business. WaterSaver prevents the loss of valuable tank water and potential damage to your pump and property. It is an electronics device that automatically cuts power to a pressure pump when it has run for a maximum uninterrupted time, set at 30 minutes. Such an occurrence […]

Most of New Zealand’s businesses are local – including many marketing services agencies. Knowing how to get known locally is an age-old skill. Here are some digital techniques that can support your traditional activities. DEFINE ‘LOCAL’ Local marketing is essential nowadays, but it could mean a neighbourhood, a city or a country. Few prospects are […]

The Network NZ Business Awards are on the hunt for talented business owners that have invested in developing new products and services and ventures, as well as improving the performance of their people and teams. Network NZ have opened their first annual New Zealand Business Awards and business owners who have operated their businesses for […]

Collaboration is key to changing the ratio for female founders. The client’s boardroom was lavish. A beautiful oak table took pride of place in the centre of the room and expensive artworks hung from the surrounding walls. I took my seat beside the GM and was preparing for the meeting when an uncomfortable feeling rose […]

A challenge I hear from many salespeople and business owners alike is that there is never enough time to keep in touch with all their clients. The results can be many lost opportunities and indeed lost clients. Our existing clients offer the best opportunity for future growth for a couple of very good reasons. Firstly […]

Founders: Sam Springett & Matt Petersen HQ: Auckland Tell us about your business. At Taiga we aim to change the way houses are purchased and built, providing a solution that is better and cheaper than a traditional house in every way. Founded on a combination of boat building and engineering expertise, Taiga strives to deliver this […]

There are many things to consider when selecting a new brand, or taking your established brand into a new country. Do your customers like it? Have you done your legal clearances? Have you filed your trademark application? Got those pesky domain names and social media handles? Are you using ™ and ® correctly? There are […]

When phil&teds and Black Pearl Mail first met, it was out of pure luck. Dominic Blackie, the CFO of one of New Zealand’s most successful children’s brands, was on the hunt for a special kind of solution for the business, and it just so happened that Black Pearl Mail could deliver it – and more. […]