Articles

If the price question from your prospect is a nervous cliffhanger in your sales calls, maybe you need to rethink when to have the conversation about price. Leaving it until the end and waiting for the prospect to ask can bring unnecessary tension and an awkward end to the meeting or start to a negotiation. […]

Achieving success in the travel market with a world-first flight recovery drink, Kiwi startup company 1Above is taking on the big names of the beverage industry by broadening their promise to the daily consumer. Chief Executive Stephen Smith shares his journey of achieving sky high success on the ground. Stephen your background was in the […]

Founder: Rachelle Henham HQ: Westport Tell us about your business. West Coast Rewards is an adaptable marketing platform available to West Coast based businesses. The aim is to promote local businesses and encourage people to support them, while engaging new and repeat customers. West Coast Rewards offers an effective way to reach new customers and […]

When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,000 members and gets 2–3 […]

So you’ve decided you want to be an entrepreneur. That’s great. But you have no money and therefore have also decided to wait until you get some before you start your entrepreneurial journey. That’s not so great. Time to learn about bootstrapping! People come up with all sorts of reasons why they can’t start a […]

Startups play a critical role in increasing innovation, diversifying the economy and creating high-value jobs. Technology incubators and accelerators support high growth startups and talented entrepreneurs. Incubators: 6–24 months Incubators can help you build your technology business. Founder Incubators Founder incubators are for people with big ideas. These incubators connect you with advisors, access business […]

If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand behind you, how can you realistically compete? In 2016 global advertising spend reached nearly $500 billon (USD), so clearly despite there being a slow-down in this growth on ad spend (as reported by CNBC), companies […]

Just because we are living in an age of internet and digital dominance, doesn’t mean that branding is in its twilight years. Branding has never been about the paper. It has, and always will be, about you, regardless of the communication channels you use. The sheer volume of communications that are made possible by digital […]