Knowledge Base: Joe Sutheran, Joe Blogs Digital

Watch now: (14 mins)

In this edition of Knowledge Base, Richard Liew talks with Joe Sutheran, the Google Ads and Google Analytics expert behind Joe Blogs Digital.

If you’ve thought about using Google Ads to drive traffic and leads to your website or store, tune in for Joe’s tips on everything from setting up a Google Ads campaign, how much you will need to spend, and getting the most from your Google Ads budget.

Joe also explains why he believes Google Ads can have an edge over other forms of digital advertising such as social media, along with some key mistakes made by first time users of Google Ads, which can result in wasted time, effort and money.

Topics Covered:

• How do I set up a successful Google search ads campaign?
• How do Google search ads compare to paid social media advertising?
• How much will I need to spend?
• How much time does it take?
• What key mistakes should be avoided, to save time and money?

Joe Blogs Digital is a supporter of the Startup NZ entrepreneurs scholarship programme.