Auckland based Josh and Nicola Taylor are the husband and wife duo behind the fintech company Tax Traders. Despite having no software development or previous startup experience, the pair risked it all after Josh was made redundant, seeing it as an opportunity to start their own company.

Spotting inefficiencies in the way the tax regime played out for small and medium Kiwi enterprises, the Taylors embarked on a mission to make dealing with tax easier and fairer.

Providing tax pooling and financing services, and flexible but IRD compliant tax payment mechanisms, the company, founded in 2011, debuted on the Deloitte Fast 50 Index five years after launching. A new direct-to-SME offering called TaxPay was launched in late 2020.

In this interview, the Taylors talk to Richard Liew about their startup journey – a classic and inspiring entrepreneur story including house sales, young children, dossing at friends and surviving on zero income for 18 months.

For founders and startup mentors alike, the entrepreneurs share many insights around the startup process, market validation and business development, the challenge of building software for non-technical founders, and the pros and cons of building a startup with your significant other.

Watch the interview below.