Sales and Marketing
How to market to the right audience using RFM
In today’s highly competitive market where customers are spoilt for choice, as an entrepreneur, marketer and /or business owner, it’s […]
Personalised plates cutting through in a digital world
Since their introduction to New Zealand in 1988, personalised vehicle license plates remain a popular way for business owners to […]
Setting Sales Targets: Three Key Mistakes To Avoid
At this time of year, a lot of businesses are starting to wonder if the sales targets and goals they […]
5 basic ways to increase website traffic
I go to a business networking group every fortnight. One of the most common things said – the one thing […]
Three ways to reduce your website bounce rate
Your website bounce rate is the metric for measuring one-page visitors to your website. In the immortal words of Avinash […]
How to make more sales using iPhone videos
You probably already know the value of social video when it comes to highlighting a product or service, building trust […]
What do you mean, No? How to deal with buyer objections
Being able to sell is an essential skill for all entrepreneurs and one of the most common problems I hear […]
Five social media best practices for your business
I once heard Social Media Marketing described as the Wild West… a new frontier with endless possibilities, while simultaneously no […]
The case for conscious business
Steve Bambury offers a precis from John Mackey and Raj Sisodia’s seminal book “Conscious Capitalism“. Business leaders and marketers would […]
Marketing with social media influencers – the law you need to know
Observant followers of the Kardashian sisters may have noticed a recent addition to their promotional social media posts. #ad is […]