Sales and Marketing
To make the phone ring, put a value on your own time
Your phone is not ringing as much as before, companies are taking longer to reach a buying decision and referrals […]
The Event Promotion Playbook
You want to run an event for your business promotion, but are unsure how to promote it and get attendees. […]
Are there natural born salespeople?
A question I am often asked is “Are there natural born salespeople that we should be looking for?” My answer […]
Quick fix: Take a walk
You’ve got a critical client meeting and the stakes are high. You judge the 30 minute drive to perfection, have […]
Get sales firing in 90 days: 3 easy things you can do right now
There is no question that in these economically uncertain times, sales leaders will need to get smarter if they are […]
Why there’s no such thing as ‘free’ web traffic
Roland Mirabueno at the Genius Marketing Summit in Kiev, Ukraine If you are in business online, there are two things […]
The fear of public speaking: three causes and what to do about it
The potential client you’ve been chasing for months wants you to make a pitch presentation to clinch the sale. The […]
Overcoming the legal challenge to content marketing: how to get your content through legal faster
The marketing director of a large Australasian multinational told us recently that she had given up on content marketing. “We […]
The Importance of Social Media Platform Rules
Hosting a promotion on social media can be a low-cost and effective solution to creating valuable market reach when compared […]
Qualifying Prospects
One of the areas salespeople spend an incredible amount of time is on the transition of prospects to clients. Many […]