Legal
Protect your small business from cyberthreats with these simple interventions
The last couple of years have accelerated the digital transformation of many businesses. Pandemic restrictions forced us to think creatively, […]
Build a winning IP programme for successful innovation
Being strategic with your intellectual property (IP) can be really important. But what is often even more important, especially for […]
It’s not trendy if it’s appropriating
Appropriation of indigenous cultures is not a new issue, but examples of appropriation are increasing at an alarming rate, and […]
Tips for developing strong brands
Protecting intellectual property rights through registration is an important element of any business strategy. New Zealanders have traditionally favoured a […]
Common Intellectual Property mistakes made by startups
This article is the third of a three-part series by Baldwins Intellectual Property that focuses on the importance of intellectual […]
What to consider when entering into product collaboration
Product collaborations involve a range of intellectual property (IP) and other commercial issues. Where the collaboration involves one party producing […]
NDA’s: Keep your secrets in the cone of silence
You don’t want others swiping your valuable ideas and running with them. But without the right confidentiality agreements in place, […]
Startup IP tips before you launch
This article is the second of a three-part series by Baldwins Intellectual Property that focuses on the importance of intellectual property […]
Do confidentiality agreements with time limits protect your trade secrets?
A lot of clients, particularly those based in the US, ask us about confidentiality agreements that include a time limit […]
Don’t let your crowdfunding campaign spoil your IP position
Crowdfunding is on the rise. But so are the failures by entrepreneurs to take the right steps to protect their […]