AJ Park
Build a winning IP programme for successful innovation
Being strategic with your intellectual property (IP) can be really important. But what is often even more important, especially for […]
It’s not trendy if it’s appropriating
Appropriation of indigenous cultures is not a new issue, but examples of appropriation are increasing at an alarming rate, and […]
Tips for developing strong brands
Protecting intellectual property rights through registration is an important element of any business strategy. New Zealanders have traditionally favoured a […]
What to consider when entering into product collaboration
Product collaborations involve a range of intellectual property (IP) and other commercial issues. Where the collaboration involves one party producing […]
NDA’s: Keep your secrets in the cone of silence
You don’t want others swiping your valuable ideas and running with them. But without the right confidentiality agreements in place, […]
Do confidentiality agreements with time limits protect your trade secrets?
A lot of clients, particularly those based in the US, ask us about confidentiality agreements that include a time limit […]
Don’t let your crowdfunding campaign spoil your IP position
Crowdfunding is on the rise. But so are the failures by entrepreneurs to take the right steps to protect their […]
What is a trade secret?
All too often, we see news stories of high-profile trade secrets disputes involving high legal fees, damage to reputation and, […]
Create your IP strategy early to avoid common pitfalls
The reality faced by entrepreneurs is that legal services can be expensive and IP protection may not be an initial […]
What intellectual property (IP) steps should a startup take?
IP steps for startups should be the same as for large multinationals, but within their budget. Make IP decisions and […]