New Zealand’s productivity levels are facing a significant challenge, ranking among the lowest in the OECD (The Organisation for Economic Co-operation and Development). Auckland business owner Nat Milne aims to address this issue with an innovative solution – the Beminded training programme.

Developed in Sweden by Anna Bojlert, the scientifically-backed initiative harnesses neuroscience to help Kiwis work smarter, not harder. In collaboration with the Swedish founder, Milne is introducing Beminded to New Zealand workplaces, with workshops scheduled in Auckland, Christchurch, and Wanaka in March 2024.

The Productivity Challenge in New Zealand

According to NZ’s Productivity Commission, the country lags behind in productivity and growth compared to other OECD nations. Per capita income is only 70% of that in top-performing OECD countries. Milne recognises the urgency for change and is launching Beminded to transform in the way Kiwis approach work.

The Beminded Approach

Beminded focuses on the prefrontal cortex and how brains operate in today’s information- heavy world. Milne, who experienced “life-changing results” after completing the programme, attests to its effectiveness. The training equips individuals and teams with tools to triage information streams, declutter mental space, and optimise cognitive thinking for enhanced performance and results.

Business Benefits of Beminded

Using behaviour science, the Beminded approach teaches staff and management how to operate smarter, achieving better results with less stress. This approach offers numerous business benefits, including:

Competitive Edge

Enhanced productivity can provide companies with a competitive edge in their respective industries. By implementing the Beminded methodology, organisations can outperform their rivals and secure a dominant position in the market. Milne’s success story post Beminded training exemplifies how a focus on productivity can lead to remarkable business results.

“Since completing the Beminded training in April this year, Milne estimates she’s improved her productivity by about 25%. Within two months, she also improved her business turnover to a level not seen since before the global COVID-19 pandemic.”

Employee Retention

A more productive and efficient workplace contributes to higher employee satisfaction and lower turnover rates. The Beminded approach, by fostering a smarter way of operating, creates an environment where employees feel supported and engaged. This ultimately reduces recruitment and training costs for businesses, as satisfied employees are more likely to stay with their current employer.

“Now I never check work emails in the evening, or first thing in the morning. I don’t check them until I start work for the day. I’ve stopped letting lots of information, and electronic alerts, interrupt my focus and attention. I’m a different person now at work and more present at home with my children,” explains Milne.

Changing the Work Culture

Milne advocates treating skilled staff as “knowledge workers” and shifting the focus from hours spent in the office to results achieved. The Beminded approach promotes a smarter way of operating, minimising stress and enhancing overall well-being. Milne says her own transformation, from a stressed and busy professional to a focused and present leader, is a testament to the program’s efficacy.

Beminded NZ founder, Nat Milne has seen work stress levels drop and business productivity increase since adopting the programme’s approach.

About Beminded

With a foundation in management, human resources, and neuroscience, the program enables workplaces to operate more efficiently for improved results. The unique, results-focused approach provides knowledge, tools, and practical techniques to enhance focus, engagement, and productivity without stress. Already impacting over 4,000 people in 50 companies across 11 countries, Beminded is set to revolutionise work culture in New Zealand.

NZ Entrepreneur news team

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