#nzentrepreneur
6 Steps to a Good Content Marketing Story
According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America, more than half of B2B marketers […]
Quick Fix: Keeping the door open when ‘your competitor is cheaper’
You will have been in the situation where a prospective client says that your offer is not competitive, or that […]
Southeast Asian entrepreneurs to gain insights into New Zealand food and beverage
Top Southeast Asian food and beverage business leaders and entrepreneurs will speak at this month’s New Zealand Food Summit as […]
The Herb Farm secures distribution in Singapore through leading retailer Watsons
Singapore’s leading beauty and health retailer, Watsons, will launch 100% natural New Zealand skincare brand, The Herb Farm, into the […]
Why academic qualifications will not help you (much) as an entrepreneur
As an entrepreneur, your job is to create a replicable, scalable business model which can deliver a product or service […]
The Sweet Spot of Success
It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, […]
Startup Watch: Hire the Attire
Founders: Kathy Li and Anna Minnery HQ: Auckland Tell us about your business. Our service enables women to rent a designer […]
Quick fix: Learning from objections
Do you know the most common objections you hear? If you are listening well, and customer focussed, you should be […]
Useful strategies for selling to procurement managers
I recall an experienced sales manager sitting me down and patiently explaining to me how I should try and sell […]
Spidertracks Celebrates 10 Years Of Safer Global Aviation From New Zealand
Aircraft management specialists Spidertracks are celebrating their 10th birthday this year and reflecting on the challenges and opportunities of starting […]