Articles

If your elevator pitch is simply a way to pass 2-3 minutes talking about how great you and your company are, I would say that the answer to “Do you really need an elevator pitch?”, is NO. This may well contradict traditional sales thinking, however, the trouble with an elevator pitch is they quite often […]

Universal application of driverless cars is some way off yet, but the ‘connected vehicle’ is already gaining widespread traction in New Zealand as the next best thing when it comes to managing driver behaviour, safety and productivity. New Zealand companies are using advances in GPS tracking technology to help meet their obligations under the new […]

Market validation is annoying. Why are you wasting valuable time interviewing people about your proposed business? Time that could be spent building your product’s killer features and starting to make some serious money? Right? It’s a dilemma a lot of start-ups face. Market validation and research can be seen as a thorn in the side of […]

Did you know that you cannot contract out of the Consumer Guarantees Act? In New Zealand, the Consumer Guarantees Act 1993 dictates the rights of consumers and the responsibilities of those who serve them – that’s you, the entrepreneur. In a nutshell, the act covers everything that might ordinarily be purchased for personal, domestic or household use, […]

Price pressure is a common reality of doing business and setting prices can drive an entrepreneur crazy. Not to mention the consternation faced by owners and managers everywhere, being asked to sign off on discounted deals by sales reps and customers alike. Price will be one of several buying motives for most people. If you […]

Many entrepreneurs, managers and directors are completely oblivious of their responsibilities under the new Health and Safety at Work Act 2015 which came into force in April this year. While health and safety may be the last thing on the mind of a tech start-up founder, it’s a key compliance and risk management consideration that […]

Dr Hong Sheng Chiong is a Dunedin based eye doctor on a mission to eliminate preventable blindness. To do this he founded oDocs a social enterprise start-up helping optometrists identify eye damage and restore eyesight to the blind with smartphones. oDocs builds physical iPhone attachments to help optometrists perform eye exams with smartphones, putting tens of […]

So you’ve finally launched! Your website’s up, your doors are open, your products and services are ready and waiting to fly out the door. Now if only you had some sales! Prospecting, qualifying, consulting… Most entrepreneurs know that selling is one of the most valuable skills in business, but for many it’s the stuff of nightmares. […]