Articles

The latest Norton SMB Cyber Security Survey of New Zealand’s small to medium businesses (SMBs) shows that almost one in five (18 percent) have been targeted by a cyber attack. These cyber attacks were costly and left SMBs with an average loss of approximately NZD$19,000 for each cyber attack. Furthermore, SMBs that experienced a cyber […]

Young New Zealand entrepreneur Jake Millar has raised $1.2 million in ‘seed capital’ to fuel the growth of Unfiltered, as the company prepares for its United States launch. The investor “A-List” announced by Millar includes: Rob Fyfe (CEO, Icebreaker), Kevin Roberts (Founder, Red Rose Consulting), Sara Tetro (Founder, 62 Models), Diane Foreman (CEO, Emerald Group), Tim […]

Having a passion for teaching and childcare and spotting a gap in the market, Georgia took the opportunity to develop the unique concept of a premium babysitting service. Her main aim of creating a more stress-free experience for parents has meant her business is quickly gaining popularity and growing organically through word of mouth. With […]

Before the digital revolution, there were three conventional responses to approaches, questions, negotiation discussions and follow ups between colleagues, clients and service providers within a professional environment. These were to agree, disagree (question) or defer. Due to the nature of communication – which was either face to face, telephonic or by letter – a response […]

You want to run an event for your business promotion, but are unsure how to promote it and get attendees. This playbook of tips encourages cross-publicity from offline to online and helps to build up an email mailing list which will also help with future promotions. Create excellent content about your event speaker(s). This should […]

A question I am often asked is “Are there natural born salespeople that we should be looking for?” My answer to this is there is no such thing as a natural born salesperson. There are salespeople with the ‘gift of the gab’ who make good sales, but they tend to lack consistency in their results. […]

Imagine a pop-up message announcing “Your files are encrypted. To get the key to decrypt your files you have to pay $5000 USD.” You learn that if you fail to pay within a week, the ransom will double and your decryption key will be destroyed. Any chance of accessing 15 years of client files and […]

Founders: Bruce Rook and Liam Pool HQ: Auckland Tell us about your business. Holonize is an Augmented Reality app. It creates a platform which allows users to view 3D-created content in AR. We offer a service (3DMe) which captures people or objects via a 360 degree turntable, and maps a point cloud to recreate 3D […]