Articles

Founders: Maggie & Lee Gray HQ: Auckland Tell us about your business. I own and operate a mobile organic smoothie bar in Auckland City and the North Shore. Every element to my smoothies is organic and I sell at public and private events. There is a very limited supply of healthy food vendors in Auckland, […]

According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends – North America, more than half of B2B marketers were planning to increase their content marketing budget. Even 57% of those who are least effective at content marketing planned to increase their budget. From the talk around New Zealand, it’s conceivable that many local […]

You will have been in the situation where a prospective client says that your offer is not competitive, or that they have lower bids on the table. How you respond to this will either keep the door open, or you will be closing the door on your way out. Here’s two approaches you can take: […]

Top Southeast Asian food and beverage business leaders and entrepreneurs will speak at this month’s New Zealand Food Summit as part of a programme run by the Asia New Zealand Foundation. The group will also speak at events in Wellington and Auckland, connect with innovative New Zealand food companies, meet with government agencies, and travel […]

Singapore’s leading beauty and health retailer, Watsons, will launch 100% natural New Zealand skincare brand, The Herb Farm, into the Singapore market in April 2017. “We are really excited to bring our truly natural skincare products to Singapore and be working with such an established and respected company as Watsons”, said Sarah Cowan, Managing Director […]

As an entrepreneur, your job is to create a replicable, scalable business model which can deliver a product or service of value to the market, at a profitable price. Sounds quite daunting when you put it that way doesn’t it? The good news is that millions of people around the world have done this, and […]

It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, I’ve been told there are 3 key determinants of business success. And while I can’t take credit for the idea (thanks Dave*), I’ve decided to call it the Sweet Spot of Success. Differentiation It’s easy […]

Founders: Kathy Li and Anna Minnery  HQ: Auckland Tell us about your business. Our service enables women to rent a designer dress for less. We provide the opportunity to rent an outfit for a night at a fraction of the retail cost, increasing the ability for people of all incomes to access high quality evening wear. […]