Articles

Singapore’s leading beauty and health retailer, Watsons, will launch 100% natural New Zealand skincare brand, The Herb Farm, into the Singapore market in April 2017. “We are really excited to bring our truly natural skincare products to Singapore and be working with such an established and respected company as Watsons”, said Sarah Cowan, Managing Director […]

As an entrepreneur, your job is to create a replicable, scalable business model which can deliver a product or service of value to the market, at a profitable price. Sounds quite daunting when you put it that way doesn’t it? The good news is that millions of people around the world have done this, and […]

It’s tough to say this, but sometimes online marketing can’t help when the fundamentals aren’t right. On a few occasions, I’ve been told there are 3 key determinants of business success. And while I can’t take credit for the idea (thanks Dave*), I’ve decided to call it the Sweet Spot of Success. Differentiation It’s easy […]

Founders: Kathy Li and Anna Minnery  HQ: Auckland Tell us about your business. Our service enables women to rent a designer dress for less. We provide the opportunity to rent an outfit for a night at a fraction of the retail cost, increasing the ability for people of all incomes to access high quality evening wear. […]

Do you know the most common objections you hear? If you are listening well, and customer focussed, you should be able to recite them now. Chances are there will only be three or four. Know it or not, you will have an answer or response that you will usually give to each objection. Consider also […]

I recall an experienced sales manager sitting me down and patiently explaining to me how I should try and sell to the ‘MAN’; that is, the person or team in the prospect organisation who had the Money, the Authority, and the Need. “There’s no point trying to sell to someone if they can’t say ‘yes!’”, […]

Aircraft management specialists Spidertracks are celebrating their 10th birthday this year and reflecting on the challenges and opportunities of starting a global technology company in New Zealand. In 2017 Spidertracks is a thriving global tech company, providing industry leading asset and safety management capabilities to thousands of aviation operators across the globe. An incredible milestone […]

New Zealand start-ups have the highest percentage of offshore customers when measured against their counterparts from 50 other ecosystems including New York, Moscow, Beijing and London. For the first time over 100 kiwi start-ups have taken part in the Compass Start-up Genome’s Ecosystem Ranking Survey. The Compass Start-up Genome project team is based in San […]