Articles

Despite what you might be hearing, the most important thing about starting a digital business is not a creating the perfect space with bare lightbulbs, exposed copper wiring, and the latest Macbook Pro. What you need to start is an idea, a passion and a great eCommerce store that communicates your brand to an audience […]

You’re a good salesperson, perhaps even a great one. As the saying goes – “You’re so good at sales that you could sell ice to Eskimos”. But does that mean you should? I’ve just searched a well-known New Zealand employment website, and entered the key words ‘sell ice eskimo’. There are four positions currently listed, […]

Founder: Gavin Male HQ: Auckland Tell us about your business. Broadband Compare is New Zealand’s most comprehensive broadband comparison website. We list broadband plans from over 100 ISPs and have simple-to-use filters based on a user’s internet habits to help find the best broadband plan for their needs. We compare all plans in a simple format to […]

Sometimes a product solution and a customer come together as though they were made for each other, and that is rather like what happened with hot NZ startup Tradify and ASAP Contracting. The problem Wes Cooper – owner of the Waikato building company ASAP Contracting – wanted to scale his business, but was having trouble managing  its […]

Most Viable Business winning team The Abnormals with AccuPoint Emma Liu, Rob Scovell, Rowan Scovell-Lightfoot & Wintec CFO Paul Holloway The 6th annual Innes48 Business Startup Competition was held in Hamilton in the last weekend of April. The largest of its kind in New Zealand, Innes48 saw 15 teams compete for the chance to pitch […]

When you know nothing, even fools can sound like geniuses. This is a vital lesson that all entrepreneurs need to learn as soon as possible – one that I and other entrepreneurs I know have had to learn the hard way, many times over. When you first start out in entrepreneurship – by this I […]

Sales training often fails, because it isn’t training that is needed in the first instance. Like water flowing downhill, and human nature, we all tend to find the path of least effort and lowest resistance. If a manager wants sales improvement, it’s easy to assume the first thing your employee needs is more training. Training […]

Founders: Amy Scott-Thomas and Julian Thomas HQ: Kaikoura Tell us about your business. We are a free pet magazine distributed New Zealand-wide in vet clinics, pet stores, pet friendly establishments and libraries; we are also available online. We started Pet Life magazine because we felt there was a gap in the market – there were […]