Articles

Small and medium businesses don’t need multi-comma budgets to create an appealing brand culture, or to improve customer acquisition through social and digital campaigns. Just taking a few photos and allocating a few hundred dollars a month for ad spend isn’t going to work. Wondering why your ad spend isn’t resulting in sales? If it’s […]

Network NZ have announced their first annual New Zealand Business Awards, with nominations open from 30th June 2017. Network NZ is on the hunt for talented business owners that have invested in developing new products and services and ventures, as well as improving the performance of their people and teams. Business owners who have operated […]

There is a common conception that FinTech remains the preserve of the early adopter. It is certainly fair to arrive at this conclusion – after all, the media’s portrayal of FinTech is one of futuristic mobile payments, ethereal discussions about blockchain and ping-pong playing startups in Silicon Valley. However, I don’t think this conception is […]

There is not a salesperson in existence who hasn’t repeatedly heard of the need to ‘close the sale’. Every new sales manager must view the process of encouraging his/her sales force to ‘close the sale’ as an initiation into the profession. If you’re going to be a sales manager, you, therefore, must improve everyone’s ability […]

Founders: Nicole McCallum, Dan Tong and Alex Komarovsky HQ: Wellington Tell us about your business. Business owners in industries with high staff churn and seasonal work patterns have identified bringing on new employees as a high effort task, because: Employees need to be processed in large quantities in a short period of time High churn and new […]

If you talk brand strategy for long enough, the old adage ‘fish where the fish are’ is likely to rear it’s head. It’s a classic because it’s true. These days social media happens to be one of the largest and most accessible ponds out there. For that reason it’s an irresistible channel for brands of […]

Managers can have a tendency to focus on identifying and improving the weaknesses of their people. Very often, you will get more from your team by focusing on strengths, and ensuring that your salespeople know how to ‘play to their strengths’ and maximise the opportunities this presents. People may know that they have talents at […]

Kiwi businesses are gearing up to take advantage of the growing online economy, but may not be aware of the developments that are occurring in logistics that support this business growth. In 2015, Kiwis spent more than $4.7 billion online – an amount that is set to grow as Kiwis adapt to online services (Nielsen). […]