Articles

If you talk brand strategy for long enough, the old adage ‘fish where the fish are’ is likely to rear it’s head. It’s a classic because it’s true. These days social media happens to be one of the largest and most accessible ponds out there. For that reason it’s an irresistible channel for brands of […]

Managers can have a tendency to focus on identifying and improving the weaknesses of their people. Very often, you will get more from your team by focusing on strengths, and ensuring that your salespeople know how to ‘play to their strengths’ and maximise the opportunities this presents. People may know that they have talents at […]

Kiwi businesses are gearing up to take advantage of the growing online economy, but may not be aware of the developments that are occurring in logistics that support this business growth. In 2015, Kiwis spent more than $4.7 billion online – an amount that is set to grow as Kiwis adapt to online services (Nielsen). […]

Entrepreneurs love American football player and coach Vince Lombardi’s famous quote, “Winners never quit, and quitters never win”. But as with any piece of advice, I think this mantra can actually be quite dangerous if taken out of context. Because as entrepreneurs, we need to understand that sometimes the best thing we can do is […]

The way that consumers interact with companies and their brands is rapidly evolving. No longer is it enough for a business to bring out a new product or service, then book some advertising airtime to promote their offering and sit back as the sales come in. In the digital age, people are increasingly aware of […]

Founder: Mariya Kupriyenko HQ: Auckland Tell us about your business. Tap is a new startup making it easy for SMEs to find and work with creative professionals through a fully serviced platform or face-to-face for projects of any size. With 400+ vetted designers, animators, video makers and photographers signing up to the platform already, Tap gives companies […]

Jumping aboard the entrepreneurship rocket early on is invaluable. You get to make the mistakes, learn important life lessons and start building your own life from a very early stage. Much earlier than most of your colleagues around the same age. Although mistakes will be made, here are four major mistakes that young entrepreneurs make. […]

From garden shed tinkerers to software developers, Kiwis have always had the entrepreneurial flair, motivation and the creativity that can turn big ideas into great businesses. But as the business starts to grow there are times when big ideas can suffer due to lack of funds. It’s especially difficult for smaller companies and individuals who […]