Articles

I’ve met a number of publishers and advertisers recently who are still having a hard time distinguishing between content marketing and advertorial pieces. “Huh! Content marketing,” they say, “is what we’ve been doing forever. It’s basically just advertorials with a fancy name.” Wrong! Do not pass Go and do not collect $400! So what’s the […]

With winter truly upon us, it’s important to understand how the seasons in business affect our success as entrepreneurs. One of the key strengths of the entrepreneur is the continual desire to move things forward, to continuously improve things and to not be content just sitting around waiting for things to happen. Unfortunately, this strength […]

Learn the one consistent thing the world’s top performing sales managers do. Sales managers have a multitude of tasks and responsibilities. Hiring, training, planning, reporting, admin, motivating, selling, fire fighting, managing performance – any sales manager will readily add to the list. But what sets the top sales managers apart from the rest? Typically these […]

Founder: Alice Herald HQ: Wanaka Tell us about your business. I am a Designer Jeweller. I design and together with my team we craft exceptional jewels and sell them to both my loyal local clientele and the international market. Who and where are your target customers? Both men and women aged 30–70 in Australasia, and […]

When you get praise from a client, it’s a gift. What do you do with it? Having a client who has praised your work is often a rare occurrence for many businesses, and when it happens, it’s important to make the most of the opportunity. Good feedback that you can use is very powerful. The […]

How many business cards might you collect at a networking function? Five, ten, twenty or more? You might get back to the office a couple of days later and sort through the cards, deciding how to follow up on each one. With many conversations in a short space of time, and maybe a few days […]

Wellington-based startup Excio has already secured two significant achievements for its latest creation – an app designed to tell users the story behind the images they look at on their personal mobile devices. First there was an overseas commendation at Slush Up! – a three-day event in Chengdu, China that brings together leading global tech […]

Steven Wild, founder of Wild Software Wild Software is 30 years old and has clients in 16 countries despite rarely marketing its products and services. The secret to its success? Great software and lots of happy customers keen to refer them. When Steven Wild began to tinker with computer programming back in the mid 1980s, […]