Articles

When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,000 members and gets 2–3 […]

So you’ve decided you want to be an entrepreneur. That’s great. But you have no money and therefore have also decided to wait until you get some before you start your entrepreneurial journey. That’s not so great. Time to learn about bootstrapping! People come up with all sorts of reasons why they can’t start a […]

Startups play a critical role in increasing innovation, diversifying the economy and creating high-value jobs. Technology incubators and accelerators support high growth startups and talented entrepreneurs. Incubators: 6–24 months Incubators can help you build your technology business. Founder Incubators Founder incubators are for people with big ideas. These incubators connect you with advisors, access business […]

If you’re a salesperson or a business owner with an awesome product or service but no recognisable or credible brand behind you, how can you realistically compete? In 2016 global advertising spend reached nearly $500 billon (USD), so clearly despite there being a slow-down in this growth on ad spend (as reported by CNBC), companies […]

Just because we are living in an age of internet and digital dominance, doesn’t mean that branding is in its twilight years. Branding has never been about the paper. It has, and always will be, about you, regardless of the communication channels you use. The sheer volume of communications that are made possible by digital […]

A new, 12-week programme from the ecentre at Massey University offers tech startups their best chance of securing early stage investment by not thinking about investment at all. The ecentre Sprint Launch programme is a unique proposition, drawing on Massey University and ecentre Hattaf Ansari’s ground-breaking research, which reveals that early customer traction and thinking […]

Just because your business might be small, it’s important not to lose sight of your financial obligations. IN THE BEGINNING When you first start out in business, often it’s just you. You’re the one up early sketching out business plans, researching distribution channels and working out how to reach your target market. You’re also the […]

The greatest way to build sales is to get existing salespeople who are calling on existing customers to add value, and help customers make more informed decisions, from their extensive product and service knowledge. A simple strategy to implement with your sales force is called ‘One Idea Per Day, Per Customer’. In every sales team […]