Articles

I go to a business networking group every fortnight. One of the most common things said – the one thing that every business owner finds difficult – is that they want to increase website traffic. The reason this is happening is because most people do not understand that just having a fabulous website (although important) […]

The sooner we understand AI better, the sooner we can all benefit from its undeniable ability to transform businesses. This very minute, businesses have the potential to significantly change the way they operate. And it is up to us, as well as our partners and resellers, to help them understand the power of AI, and […]

With innovation often comes failure along the way, but failing fast and learning from these failures is crucial to your ultimate success. When an entrepreneur or organisation sets out to create a new product, this is often what happens next: With the best of intentions plans are made, developers and designers are hired, and months […]

Your website bounce rate is the metric for measuring one-page visitors to your website. In the immortal words of Avinash Kaushik, author and Google employee, a bouncing visitor thinks, “I came, I puked, I left”. A high bounce rate is a problem faced by many business websites. Getting people to visit your website is tough […]

Aquafortus Technologies has signed an exclusive licensing agreement with Texas based PetroH20 Recovery. The agreement, valued at USD $40 million for the first three years and over USD $25 million annually beyond, is to deploy Aquafortus’ patented zero liquid discharge technology in the U.S. oil & gas market. Headquartered in Albany, Auckland, Aquafortus specialises in […]

OPINION: New Zealand has a great recipe for supporting start-up ventures, but there are a couple of ingredients that will add more zing to the dish. Recently we released the MYOB State of Aotearoa’s Start-ups report that examined how well our country does in supporting the next generation of entrepreneurs. The report provides insights from […]

Imagine an investor wants to invest $200,000 into your business, and in exchange wants 20 percent of the company’s equity. What is the valuation of your venture that is implied by this proposal, before the money was put in? If you’re scratching your head and can’t say with full certainty, then you are like the […]

Forget the sci-fi movies. Forget about the future. Artificial Intelligence is already here in New Zealand, and making an impact on everyday businesses. The question is – who will step up to face it head on, and who will get left behind? According to a recently released report from the Artificial Intelligence Forum of New […]