Articles

If you’re responsible for finding and hiring people to grow your team or your business, your thoughts have probably wandered towards recruiting on social media, especially when the job boards aren’t producing the right needles from the haystack. Social media is all pervasive. We use it for news, gossip, communication, relationships, recommendations, research and, yep, […]

A world-first new tool is now available that you can use to identify in one click if a trade mark image, logo or word is unique or not. Trade Mark Check is now available from The Intellectual Property Office of NZ (IPONZ) on their website www.iponz.govt.nz. Using a phone, tablet or laptop, you can quickly […]

To help new and aspiring business owners, accounting software provider MYOB has launched the 2019 Head Start for Startups competition, now in its second year. From measuring the health of rivers and lakes with remote sensing technology, to capturing rotating beer tap data in real time, Kiwis are an entrepreneurial bunch. And while starting a […]

In the second of a three part series, serial entrepreneur and investor Josh Comrie explains why choosing the level you want to play at before you invest in building a business, is key. At least two or three times a month, I have the same, typical conversation with a friend, associate or acquaintance wanting business […]

Pricing strategy, part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you could price yourself out of the market. Sell too low, and you could be leaving money on the table. In this article we look at 10 ways to tell if your price is too low. […]

If you’re an entrepreneur or small business owner, and you’ve struggled at any point with mastering a new business management skill, you’re not alone. A recent survey of Kiwi small businesses, commissioned by Prospa and conducted by YouGov Galaxy, saw more than three quarters (76%) of small business owners admit to having struggled with areas […]

Success in business rests heavily on getting a good return on your investment. From producing products, to upgrading technological systems to marketing services, business leaders must be meticulous in ensuring they get top results in return for the money spent. But what about your investment in the people leading your company? Managers and leaders are […]

If you watched Shark Tank in early August last year, you’d have seen two entrepreneurs hoping the ground would open up and swallow them when pitching their camping tent startup to a group of investors. You’d have cringed and squirmed (or perhaps reveled in schadenfreude), as the investors asked them some fairly basic questions about […]