Articles

Pricing strategy, part of your sales and marketing strategy, is key to growing your sales. Sell too high, and you could price yourself out of the market. Sell too low, and you could be leaving money on the table. In this article we look at 10 ways to tell if your price is too low. […]

If you’re an entrepreneur or small business owner, and you’ve struggled at any point with mastering a new business management skill, you’re not alone. A recent survey of Kiwi small businesses, commissioned by Prospa and conducted by YouGov Galaxy, saw more than three quarters (76%) of small business owners admit to having struggled with areas […]

Success in business rests heavily on getting a good return on your investment. From producing products, to upgrading technological systems to marketing services, business leaders must be meticulous in ensuring they get top results in return for the money spent. But what about your investment in the people leading your company? Managers and leaders are […]

If you watched Shark Tank in early August last year, you’d have seen two entrepreneurs hoping the ground would open up and swallow them when pitching their camping tent startup to a group of investors. You’d have cringed and squirmed (or perhaps reveled in schadenfreude), as the investors asked them some fairly basic questions about […]

Blackbird Ventures is excited to announce that we are bringing Blackbird’s community-driven approach to venture capital to New Zealand. We are raising a seed fund dedicated to Kiwi founders, opening an Auckland office that I will head up along with analyst Tip Piumsomboon, and bringing our flagship conference, The Sunrise, to the North Island on […]

Doing a business feasibility study first will help you figure out whether your new business idea is worth your time, energy and money – all very precious commodities. It will help you calculate, analyse and project what will be involved and the likelihood of success. Your big, bold business idea. So bright and shiny, it’s […]

In the first of a three part series on early stage business investment, we asked serial entrepreneur and investor Josh Comrie what three key things New Zealand entrepreneurs must get better at when it comes to seeking angel investment. I made my first investment in the stock market when I was 12 years old. I […]

The Singapore Tourism Board (STB) is calling for New Zealand companies to join the Singapore Tourism Accelerator. The pilot programme, which will run for two years, aims to develop solutions to long-standing issues, as well as developing new ideas that will transform the tourism sector. Mr Poh Chi Chuan, Director, Digital Transformation, Singapore Tourism Board, […]