In Founder Focus we introduce entrepreneurs and change-makers working on innovative startups, social enterprises and SME’s around Aotearoa New Zealand.

At a glance

Founder: Luke Thompson

Business: Sideline.Live

Founded: 2018

HQ: Auckland

Can you tell us a bit about your business?

At Sideline.Live, we provide a state-of-the-art sports video streaming platform that revolutionises the way sports organisations manage and deliver their video content. Our platform is highly scalable and enables seamless uploading, organisation, and management of high-quality video, for both live and on demand services. We cater to sports organisations of all sizes, from grassroots clubs to professional tournaments and competitions.

Through purpose-built technology, we deliver an intuitive and customisable solution that empowers sports organisations to generate revenue, control their rights, and engage their audience. With Sideline.Live, sports organisations can unlock the full potential of their video content and take their fan experience to the next level.

What’s the backstory for your business idea?

Sideline.Live was born from our founders’ passion for sports and their vision to ensure better access to sports for families and fans. Recognising the challenges faced by sports organisations, they developed a purpose-built platform. Extensive research and collaboration shaped the idea, leading to the founding of Sideline.Live.

Our goal is to enhance the sports video experience, drive engagement, and unlock revenue opportunities. With a shared vision, we strive to transform the sports video landscape for the benefit of organisations and audiences alike.

What programmes, learning or mentoring, or resources have been of assistance so far?

  • We have been fortunate to receive invaluable support and guidance from Francis Valintine, Alt Group’s Dean Poole and Ben Corban throughout our journey. Their expertise and mentorship have played a pivotal role in shaping our business strategy and providing us with insights and advice.
  • Additionally, we have found great value in resources such as the book “Pitch Anything” by Oren Klaff, which has provided us with valuable techniques for crafting compelling pitches and presentations.
  • We also highly recommend participating in startup programs and communities, such as accelerator programs and networking events, which offer valuable resources, mentorship, and opportunities for collaboration with other founders.


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