Knowledge Base: Marketing strategy for SME business owners with Joshua Lyons, MyMarketer

Watch now: (17 mins)

In this edition of Knowledge Base, Richard Liew talks with marketing executive Joshua Lyons from MyMarketer about some of the challenges for small business owners when it comes to navigating the world of marketing and marketing strategy.

Get a free marketing audit and roadmap from MyMarketer at https://mymarketer.co.nz/audit and use the password Freeroadmap10

Topics Covered:

• What are some of the key marketing challenges for business owners?
• Why clarity of your business vision is key for effective marketing plans
• What is the difference between sales and marketing?
• Defining your audience
• What are some of the marketing trends business owners should be aware of
• Why creating a narrative for your brand is important for underpinning all marketing activities